Here at Brand Fiend, we look at your logo design as an essential piece in telling your brands story. So when evaluating your companies logo there are a few things you should think about, especially if you plan on developing your brand for the long term.
First think about how versatile a logo is. Most times, your logo will serve several different roles when branding your company. Whether it being placed on branding materials, your website, social media, and more, you should make sure your logo translates on all platforms. Also, some people think a logo should include specific things geared around what the brand is about. For example, if you have a computer company, some people would think the logo needs to incorporate a computer. This theory isn’t always true. If you think about some of the most highly recognizable brands: Nike, Apple, Coca-Cola, etc. They’re all clean, simplistic logo designs. Look at your logo and ask yourself these questions:
1. Is your logo simple?
2. Is your logo modern?
3. Does your logo make an impact?
4. Does it work across all mediums? (In all shapes and sizes at various distances?)
5. Do you remember the last time a professional evaluated your logo?
If your answers to all of these questions are yes, then you should be good to go! If they aren’t or you’re not quite sure, then it may be the perfect time for a new logo. Don’t panic, re-branding is actually pretty common. You may not have noticed but brands like Google and Pandora have recently revamped their logo design. Sometimes, there are certain investments you just have to make for your business no matter if you’re a well established company or a start-up. You’re never too good to improve.
A more direct approach to your companies logo design could be like a breath of fresh air. There’s nothing wrong with refreshing a stagnant brand. Remember, even if you’re a decent drawer and on a tight budget, you should leave logo design to a company who specializes in that field *cough cough*. Below are 5 key factors that will make your new logo something to be proud of!
  1. Keep it Simple
  2. Make it Memorable
  3. Make it Modern & Timeless
  4. Make it Proportional
  5. Make it Versatile
Do you feel your brand is in need of a new logo? No worries, we’d love to assist you. Let’s chat. Click here or send an email directly to jesse@brandfiend.com.