Who is Natasha Hastings?

Natasha is an American 2x Gold Medal track and field sprinter. In 2008 at the age of 22, Hastings made the USA Olympic Track and Field Team. She won an Olympic Gold Medal in the Women’s 4 × 400 m relay team by running a 49.97 split in heat two at the 2008 Summer Olympics, where the United States won their heat in 3:22.45.

The Challenge

Natasha's team reached out for a small, yet very important project for her personal brand. She needed an agency to help develop some key branding materials for her "Tea Time with Tasha" event in NYC. The event, sponsored by Under Amour, Run Jump Throw, and more, included a intimate lunch and leadership workshop, featuring other keynote speakers. We were able to design the official promotional material for the event along with some other pieces to help lay a foundation for the brand.