3 Essential Qualities For Your Brand to Thrive

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Everything that

glitters isn’t gold.

(Sometimes it’s more of a mustard brownish.)

Work, work, work, work, work! Rihanna said it best. Yes, I know it can be extremely exhausting to put your 150% effort into building your brand and executing all of your services to a perfected completion. But friends, this is exactly what you signed up for. You may assume that the superstar, groundbreaking company that inspires you, got their greatness overnight. Believe it or not, every success story is rooted with struggle before the triumph. Just look at our billionaire pals who came from nothing: Starbucks’ Howard Schultz, Oprah Winfrey, Ralph Lauren. Entrepreneurship is a constant hustle to discovery, innovation, development and management. And that’s just the start of it. The finish line is not a hop, skip and a jump away. But more of a marathon that you’ll need to prep, train and condition for to get the results you want. My list of basic qualities you’ll need this year, will get you pushing towards meeting goals and getting on the right track during your marathon.


The most difficult thing to do when building your brand is be creative. Just about everything that you can think of has most likely been thought of already.  But hey, competition is not always a terrible thing. The fun part is exploring key components that will make your brand a “no brainer” against competitors. Identifying what you can offer that others won’t, and ultimately how you stand out from the rest, is always going to be your main objective. Find a skilled brand strategist to assist you with creating or enhancing your marketing plan.


Make every detail perfect, and limit the number of details to perfect.  -Jack Dorsey, Twitter Co-Founder

Almost any quote from a billionaire is going to be easier said than done, but we take note because they know what they’re talking about, right? Your brand’s success relies on the development of the following tools: an efficient website, clever logo design, updated social media accounts, attainable business goals &  step-by-step strategies to complete them. Without making efforts to develop these tools, you can lose credibility as an established brand. Potential clients are comforted by the ease of going to your website to learn all that they need to know about your services. Then heading to your social media to discover if their values match yours. Check out 5 Ways to Brand Your Social Media Channel to learn more tips in this area.

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With the help of Google reviews and social media, businesses can’t afford the slander that comes from even the most minor slip ups with unsatisfied customers. As you may have seen in the latest news, big corporations are losing clientele because of their lack of customer service skills or inability to meet customer’s needs effectively. Save yourself the embarrassment and financial loss. Either get your employees (re)trained in the necessary departments or handle the customer yourself in the professional manner that they require. A well-managed company will increase their client base just by great reviews. Invite your clients to submit a review or post on how amazing the service was afterwards. A simple shout out on social media can go a long way.