I think it’s safe to say that for any business these days, social media will be a staple for growth in 2019 and beyond! We’ve had the pleasure of helping tons of brands grow their online presence via social media, and it’s something we’re extremely passionate about! So we decided to provide a list of 9 key things you should pay attention to via social media when it comes to maintaining and/or growing in 2019. If you need ways to figure out how to bring these ideas to life, you know who to call 😉
1. Quality over Quantity
You know those brands who post post post, and post some more? Annoying right? lol You must understand that the social media game is all about quality, not quantity. Look, if you hope to gain consideration for whatever you may be offering, you must be willing to go the extra mile in not only your service, but in creating great content. To have an impact, brands must have purpose, while being creative. Less content, if done right, will have greater impact than posting tons of content that leaves your audience saying “WHAT ARE THOSEEEEE” in regards to your uninspired, heavy post. Need help creating some dope, creative content to help tell your brand story? We can help
2. Video, Video, Video
Video content is continuing to grow in 2019 as well. Vlogs, social tv, Instagram stories, podcasts, and more will continue to be the most consumed forms of content on social this year. With so much going on on social, our attention spans are continuing to get shorter and shorter, it seems. Video content is a way to quickly grasp your viewers attention and keep it! Find ways to tell your story via video and watch your brand continue to flourish.
3. Micro Influencers
It would be great if we all could get the likes of Beyonce, Drake, and Kylie to promote our product/service, right? We know, we know. But let’s face it, not everyone (especially small businesses) can afford those price points. So with that being said, the focus on micro influencers is going to be at an all time high this year. Ya know, those influencers with 10-20k followers, they’re legit! Find some dope micro influencers with a strong hold on their audience, because your brand could really benefit from using them as a way to reach more people!
PS: We did a lot of this last year 😉 If you need help, hit us up
Influencer Jalisa Vaughn in a campaign for Layne’s Chicken Fingers
4. Instagram Stories are here to stay
Stories have been a way to consistently update your followers (without being too overwhelming. Although those that post 20 stories per day are out of line lol), increase engagement, and even gain followers from shares! And if you have over 10k followers, you can send people from your story straight to a link of your choice. They’ve also been a key way for businesses to promote via advertisements in the story as well. Let’s just say, stories will stay lit in 2019 so you should be finding ways to use them effectively for your brand.
5. In the moment content wins
Continue to post content that gives your audience a deeper look into whatever it is that you’re doing, whether successes or failures. It’s good to post BTS videos for your podcast, or walk them through your office while your team is working, or just sharing your normal day to day ups and downs (see below for what most of our days are like lol), because as we all know, every day isn’t pretty. Content that isn’t staged, helps give your audience a deeper dive into who you are and what you do. Showing them the not so perfect side of things can be just as beneficial as the final product.
6. Run social media ads OR ELSE
Let’s face it, whether you’re a small or large business, you need to be doing some form of social media marketing in order to reach new people! Now what budget you want to allocate is up to you, but be sure to consistently market yourselves on social media this year. Narrow down your demographic, develop your messaging, and hit the audience you’re looking to reach to help grow your business! If you need help coming up with a strategy, don’t hesitate to reach out to us 😉 Keep in mind, even companies like Nike, Pepsi, and Apple are still using all forms of marketing, even at the level of success they’ve reached!
7. Personal branding will continue to thrive
Personal branding will continue to be more of a thing in 2019. With so many brands telling stories, battling for position, and taking up space in the social world. Putting a face with your brand is a way to help you sort through the clutter. People support PEOPLE, and that will remain true this year and beyond. So find ways to tell your personal story in ways that relate back to your business!
8. Keep an eye on pop culture
Using pop culture trends as a way to relate to your audience in a clever way, is genius! Everyone loves a good gif or a good meme (The Bird Box memes had us dying laughing towards the end of 2018. See how we used it on our page here
lol) They’re perfect ways to relate to your audience, and even spark some laughs. We’re sure there will be tons of those this year, so use them wisely in ways that work for your brand!
9. Being authentic still works
Let’s face it, just about everybody nowadays is some sort of guru at some sort of thing. That’s the wave these days! No matter what market you’re in, it”s more than likely saturated with tons of people that do/claim to do what you do. So find what works for YOU, stay true to who YOU are, tell YOUR authentic story, and everything will work out how it’s supposed to! Keep pushing, fiends.
That’s all for my TED TALK, thanks for coming.
If you’re in need of our help on a project for your brand, hit us up asap, we’d love to help!