Posts By :

Raquel Grant

The Benefits of Outsourcing Social Media Management

The Benefits of Outsourcing Social Media Management 3000 3000 Raquel Grant

When speaking of social media management, what all does that include?

Social media management includes creating content, scheduling posts, and the overall upkeep of various platforms. It includes the tracking and analyzing of interactions with customers and performance of various campaigns. With social media management you can get a more in depth idea of your audience through those specific social media platforms. This will help with creating more effective marketing campaigns. 

Now, you may be thinking “Hey, I use Facebook daily, managing my business accounts shouldn’t be too much different.”. Although the similarities are clear, there is much more that meets the eye. Managing social media can be a lot to handle for companies who don’t  have a specific team in place. Hiring a secondary company who is well equipped with covering social media management is very beneficial. It will give you a strong social media presence and help keep your business ahead of the competition.

So Much to Do, So Little Time

Managing social media is extremely time consuming. From creating content, to analyzing data, and just simply engaging with your audience, there is a lot of time that has to be dedicated here. There are many companies that aren’t aware of the magnitude of time that goes into managing their social media. This underestimation may cause them to become overwhelmed or simply neglectful. Outsourcing this task to a third party will give you the opportunity to focus on the tasks that cater to your employees strengths, and other important factors such as finances or customer service.

The Art of Penny Pinching

Hiring a single individual as a social media specialist or marketing manager can be an added expense that won’t amount to the alternative of having a team of people who can produce more. When you go with a secondary company, they can provide a team who will cater to specific entities within the social media marketing umbrella. You can get a web designer, graphic designer, social media specialist, brand specialist, and the list goes on. These individuals will possess specific skills that you may not be able to find in just one individual. 

Knowledge and Resources

Companies who specialize in social media management have the knowledge and resources necessary to optimize success and generate more business. They have already researched and are familiar with the trends, now they just need to tailor it to fit your brand. Don’t underestimate the creative process. Creating a mix of sales-based and fun, engaging content that offers value to your audience takes a special eye. Companies who specialize in social media management have systems already in place to utilize platforms simultaneously making for a more well-rounded and effective campaign.

Can you see how beneficial it would be to outsource your social media management? Here at Brand Fiend, we have a group of talented and passionate employees. Let us lend our expertise to you and your brand. Click here so we can talk about it!


Benefits of Creating a Social Media Calendar

Benefits of Creating a Social Media Calendar 2000 1000 Raquel Grant

Ok, so we talked about everything that goes into creating an effective social media marketing plan, now it’s time to discuss our social media calendar. Your social media calendar should consist of campaigns you plan on executing across your social media platforms as well as the basic everyday content that will be posted.

Your social media calendar will help with keeping everything organized as well as holding you accountable for meeting deadlines. When working with multiple social media accounts, things can get chaotic pretty quickly. Scheduling what you want to say, when you want to say it, and how it will be said can help save time for you to focus on other important tasks as well as ensure that everything is posted to its rightful account on time. When you are placed under flexible deadlines it can be easy to fall into procrastination. Plan out a month in advance on what all will be posted and this way you won’t be pressured when the day comes to post X to accounts Y and Z.

Another benefit to creating a calendar is that you can play around with what times work best for your target audience. In the beginning this may be trial and error research but as you go on, you will gather a sense of when your audiences are most engaged as well as the type of content they are most receptive to.

To create a calendar there are many apps and tools that are available to help you and provide templates. If you are looking for something that’s more budget friendly (free) you can just create a spreadsheet using Google Sheets or Microsoft Excel.

Just like your social media marketing plan, your calendar doesn’t ensure solidity. It has to be revised and edited based on what is working and what isn’t so monitor and analyze your progress closely. Get creative and be innovative with your content to really grasp your audience and keep them engaged. Listen to your audience and pay close attention and you will sure to succeed. If you need help putting your calendar together? Click here to tell us about your projects and ideas or email us directly at!

-Raquel Grant, Social Media Specialist

Creating an Effective Social Media Plan

Creating an Effective Social Media Plan 3000 3000 Raquel Grant

Social media is a major marketing tool used in many businesses today. Although it has been used for about 5 years now in this setting, many companies are still struggling to fully grasps its importance as well as how to effectively use it. Every action taken on social platforms should be geared towards the goal that you have for your company, whether that’s to gain my customers or to gain more brand awareness (these are just vague goals). Creating an effective plan is the toughest part but once there is an established goal in mind, the rest will flow naturally.

What are your goals and objectives?

When beginning any plan or strategy you must first develop your goals and objectives that you want to achieve from this. These goals will be sort of like a guide to test your actions against to ensure that you are on track and measure your success. While you are thinking of your goals, be sure that they are specific and measurable. Your goal should be what you are going to do, how you are going to do it, and a time in which it will be done.

How is your current social media presence going? 

After you have your goals and objectives you should analyze your current social media use and figure out what is working and what isn’t. During this process, you should be discovering what audience is currently connecting with you, which platforms are these people most engaged in, and how you compare to your competitors accounts. Determine your audience and what it is that they want and this will guide your strategy to appealing to their needs.

Do you have your accounts set up?

Now it’s time to update or create your social media accounts. After you’ve done all of your research and discovered your target audience and their needs, it’s time to focus on which platforms would be best to meet their needs as well as your social media marketing goals. With all of the platforms that are out there today, it is important to focus only on the ones that your audience is most engaged in. For instance, if you have an interior design or crafty business then Pinterest would be ideal for you but not so much for a company such as Wal-Mart or Quick Trip.

What do you want to share with your audience?

Now that the hard part is over, your plan is pretty much complete but not with out determining the type of content to share. This is probably the most important when trying to achieve your objective because this is what keeps your audiences attention and focus on your brand. Determine the type of content, how often you will share it, who will create it, and whose attention you are trying to attract with this content.

After all of this is planned out and executed, be sure to evaluate and adjust your plan as needed. Because your plan is laid out doesn’t ensure solidity. There will be hiccups and things that don’t work out as you hoped, so staying on top of your progress and monitoring it will give you a quicker opportunity in smoothing out those bumps. Your social media plan will change constantly as new networks come about and your business grows.

Need help developing a plan that’ll take your social media presence to the next level?  Click here to tell us about your projects and ideas or email us directly at!

-Raquel Grant, Social Media Specialist

Why You Should Invest in Social Media Marketing

Why You Should Invest in Social Media Marketing 3000 3000 Raquel Grant

Social media has really changed the way people do business and how they interact with their customers. It’s been about 10 years since Facebook and Twitter were founded but it wasn’t until roughly 5 years later that social media really blew up. For many companies, social media is still an unexplored concept. They don’t see the value that it can bring. Well, I hate to say it, but it’s time for social media to be a requirement when talking about marketing and branding for your business.

Anyone looking for more exposure should consider using social media marketing. According to eMarketer, a top research company, social media was the second best digital marketing channel in 2013. It has since then increased and will continue to increase in the years to come.

There are thousands of different social media platforms you could choose from, some catering to specific interests and targeting a special audience. You have the basics and most popular; Facebook, Instagram, and Twitter, where you’ll pretty much find the most of your average customers. But, if you’re into the food & beverage business there are apps like, Food Buzz where you can share recipes and reviews on your favorite restaurants. Also YouTube would be nice to share videos of the chefs cooking or just an experience from the customers side.

Social media gives you the opportunity to really engage with your customers and build relationships. Having a strong presence on social media will make it easier for customers to find you and connect. This can also increase your brand awareness and brand loyalty. With social media, you are able to deliver content and receive customer insight much quicker. Everything is calculated in real time, which make market research easier also.

Technology is drastically changing year after year. I mean, you can watch live NFL on Twitter now. It’s crazy. If you have a startup company the best thing you can do to get ahead of in your industry is to keep up with the new technological advances and social media is a major part of that. There are over 2 billion Internet users that have active social media accounts. A large percent of your audience is on social media so why would you not invest in this channel?

Need help implementing your brands social media strategy? Contact us.