Ok, so we talked about everything that goes into creating an effective social media marketing plan, now it’s time to discuss our social media calendar. Your social media calendar should consist of campaigns you plan on executing across your social media platforms as well as the basic everyday content that will be posted.
Your social media calendar will help with keeping everything organized as well as holding you accountable for meeting deadlines. When working with multiple social media accounts, things can get chaotic pretty quickly. Scheduling what you want to say, when you want to say it, and how it will be said can help save time for you to focus on other important tasks as well as ensure that everything is posted to its rightful account on time. When you are placed under flexible deadlines it can be easy to fall into procrastination. Plan out a month in advance on what all will be posted and this way you won’t be pressured when the day comes to post X to accounts Y and Z.
Another benefit to creating a calendar is that you can play around with what times work best for your target audience. In the beginning this may be trial and error research but as you go on, you will gather a sense of when your audiences are most engaged as well as the type of content they are most receptive to.
To create a calendar there are many apps and tools that are available to help you and provide templates. If you are looking for something that’s more budget friendly (free) you can just create a spreadsheet using Google Sheets or Microsoft Excel.
Just like your social media marketing plan, your calendar doesn’t ensure solidity. It has to be revised and edited based on what is working and what isn’t so monitor and analyze your progress closely. Get creative and be innovative with your content to really grasp your audience and keep them engaged. Listen to your audience and pay close attention and you will sure to succeed. If you need help putting your calendar together? Click here to tell us about your projects and ideas or email us directly at firstname.lastname@example.org!
-Raquel Grant, Social Media Specialist