Social Media

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5 Ways To Brand Your Social Media Channels

5 Ways To Brand Your Social Media Channels 900 900 BrandFiend

Whenever I run into someone I meet from social media, 9 times out of 10 the first thing they mention is how they love our Instagram page. We appreciate each and every person who happens to take note of our aesthetic. But what’s crazy is, it kinda happened on accident. If you could see how I posted on Brand Fiend when I first started the company, you’d be surprised. There was a lot going on and we didn’t have a clear direction of the content we wanted to post. & to be honest, I was never a fan of black and white images before it turned into “a thing” with Brand Fiend. But one day it kinda just happened, and I ran with it.  It was something about how our purple popped off the black and white that worked for me. From there I figured out what type of content we would post then BOOM… we had established a foundation for our social media channels. So for those wondering “how do I get my page to look like that” or “I want to create a consistent aesthetic on social media too”, below are 5 gems to help you do so.

1. Use visuals that are consistent in style & quality

It’s really not about how much you post per day, it’s all about quality! Take pride in posting photos that are clean and professional. That way your followers know that no matter what you post, it’ll be crisp. To make it even more special, find your own style, something that’s unique to your brand. Tying both of these things together will get you off to the right foot in establishing a cohesive social media presence.

PS: When you get that itch to post that blurry photo you happen to love so much, don’t do it, RECONSIDER *Andre 3k voice*

2. Stick with your brand color scheme by any means necessary

When we say “by any means necessary”, we mean it! Your brands color scheme should be reflected throughout every platform your brand is on. Whether it’s social media, your website, branding materials, and more. Also, be sure to use the EXACT color codes and don’t stray away from it. This will help create a foundation for your brand that your following with start to recognize over time.

PS: If your brand doesn’t have a set color scheme, hit us up immediately, it’s an emergency 🙂

3. If you use filters, make sure you use the same ones, every time.

We get it, there are some dope filters out there. Shout out to VSCO, which is the app we use for our “special” black and white photos. So for all our readers who love them, be sure to use consistent filters on all of your post. It helps create a feel that people will begin relating to your brand. It may seem a bit tedious but trust me, it’s more than worth it, and your page will look dope, too.

4. Be entertaining/and or motivational

Let’s face it, people are on social media to be entertained. Most people really don’t care about what product you’re selling, unfortunately 🙁 So, with that being said… find ways to connect with your audience through story telling. Make your audience laugh, be personable with them, motivate them, simply just be creative. Your audience should enjoy seeing your posts and without a sales pitch! So, make sure your posts are entertaining, inspirational, educational, or at the very least, useful.

5. Hire a professional (cough cough)

If you’re not the creative type or your images aren’t capturing enough of your audiences attention, don’t take it personal – there is a bit of an art to it. Consider hitting up a branding agency with experience in social media, design and/or photography (cough cough cough). That way your brand stays with fresh new photos and content to post, that stays aligned with your brand values and helps create a visual aesthetic your followers will love.

No really, if you want more tips, don’t hesitate to reach out to us. We’d love to hear about your brand and anything you have going on. Email contact@brandfiend.com or click here.

How To Set Your Social Media Ads Up For Success

How To Set Your Social Media Ads Up For Success 2048 1365 BrandFiend

Pull out your phone, log into any social media app and I guarantee you’ll see some advertising. Why? Because all social media platforms will encourage any business, from Fortune 500 companies to a mom and pop candy store, to create ads. And they make it easy to do so too, but when you’re making an ad, there are plenty of ways to turn it into a flat out failure before you even hit submit.

All social media outlets are different & pretty much anyone can make an ad if they play around with it for long enough. But they’re also all similar in this regard: if you don’t have a plan for your ads, you might as well throw your money down the drain.

But don’t get it confused, we’re not saying having a plan is a sure way to creating a perfect social media marketing campaign every time – this stuff takes trial and error. However, there are ways to ensure that your ad isn’t a total disappointment. If you make sure that you avoid each of these common mistakes, you’ll have a head start towards successful ad campaigns. Here are some things to avoid when setting up your social media ads.

Bad targeting

What social networks can promise you when you make an ad is traffic (or impressions). Brands are buying eyeballs when they run social media ads. Facebook, Instagram, and the others can promise that they will serve the ad you made to someone. But to who is the biggest question of them all.

There are plenty of targeting options on the major social media ad platforms. But they won’t force you to use them. They’ll let you run an ad targeted to every man, woman, and child in America, if you want. Which is a common mistake beginners make when running these campaigns.

Impressions will be through the roof when you target a massive audience, but it’s not a measure of success. You can get a ton of impressions targeting swim suit ads to people on the North Pole, but how many of those people would click on your ad and make a purchase?

Do your research. Know your audience. Then run your ads.

Bad Imagery

Social media users prefer simple visual content because it’s easier to process by our brains. However when images embody too many elements, they become confusing. When this happens, our brains are not sure where to look at. This creates stress that makes users simply ignore the content and keep scrolling. The key to a good social media image is to generate a positive feeling in the users that are seeing them, while keeping things simple.

Only Making One Ad

Trial and error is a big part of social media marketing, hell it’s a big part of life. Each ad that you put out is an experiment. Sometimes an ad has all of the “right” components and it ends up being a disappointment. But that’s no reason to give up.

Making just one and hoping for the best sets you up for a very limited experience. Making multiple ads gives you a chance to experiment and learn which images and text your audience is connecting with. You can’t get that from just making one ad.

No Call-To-Action

Every ad should have a goal. Send someone to a page on your website, ask them to like your Facebook page, or make them watch your video that you spent so much time making.

Most of the time, a brand has a call-to-action in mind, but they haven’t explicitly stated it. And in on someones social media timeline, you’ve got a matter of seconds to get someone’s attention before they’re gone. Probably even less than that, really.

Nothing’s better than telling someone what you want them to do in the ad copy. If you build in a call-to-action with your words in addition to other options, you’ll be in good shape.

How We Can Help

We can help determine your audience, plan your messaging, and determine an ad budget. We focus on serving ads that resonate with your audience. Success may not come immediately, but the social media world is massive. If you have an audience in mind, social networks will help you find them. Need help putting together a Social Media Marketing plan or need assistance in running your advertisements? Feel free to contact us, we’d love to help!

The Benefits of Outsourcing Social Media Management

The Benefits of Outsourcing Social Media Management 3000 3000 Raquel Grant

When speaking of social media management, what all does that include?

Social media management includes creating content, scheduling posts, and the overall upkeep of various platforms. It includes the tracking and analyzing of interactions with customers and performance of various campaigns. With social media management you can get a more in depth idea of your audience through those specific social media platforms. This will help with creating more effective marketing campaigns. 

Now, you may be thinking “Hey, I use Facebook daily, managing my business accounts shouldn’t be too much different.”. Although the similarities are clear, there is much more that meets the eye. Managing social media can be a lot to handle for companies who don’t  have a specific team in place. Hiring a secondary company who is well equipped with covering social media management is very beneficial. It will give you a strong social media presence and help keep your business ahead of the competition.

So Much to Do, So Little Time

Managing social media is extremely time consuming. From creating content, to analyzing data, and just simply engaging with your audience, there is a lot of time that has to be dedicated here. There are many companies that aren’t aware of the magnitude of time that goes into managing their social media. This underestimation may cause them to become overwhelmed or simply neglectful. Outsourcing this task to a third party will give you the opportunity to focus on the tasks that cater to your employees strengths, and other important factors such as finances or customer service.

The Art of Penny Pinching

Hiring a single individual as a social media specialist or marketing manager can be an added expense that won’t amount to the alternative of having a team of people who can produce more. When you go with a secondary company, they can provide a team who will cater to specific entities within the social media marketing umbrella. You can get a web designer, graphic designer, social media specialist, brand specialist, and the list goes on. These individuals will possess specific skills that you may not be able to find in just one individual. 

Knowledge and Resources

Companies who specialize in social media management have the knowledge and resources necessary to optimize success and generate more business. They have already researched and are familiar with the trends, now they just need to tailor it to fit your brand. Don’t underestimate the creative process. Creating a mix of sales-based and fun, engaging content that offers value to your audience takes a special eye. Companies who specialize in social media management have systems already in place to utilize platforms simultaneously making for a more well-rounded and effective campaign.

Can you see how beneficial it would be to outsource your social media management? Here at Brand Fiend, we have a group of talented and passionate employees. Let us lend our expertise to you and your brand. Click here so we can talk about it!

 

Benefits of Creating a Social Media Calendar

Benefits of Creating a Social Media Calendar 2000 1000 Raquel Grant

Ok, so we talked about everything that goes into creating an effective social media marketing plan, now it’s time to discuss our social media calendar. Your social media calendar should consist of campaigns you plan on executing across your social media platforms as well as the basic everyday content that will be posted.

Your social media calendar will help with keeping everything organized as well as holding you accountable for meeting deadlines. When working with multiple social media accounts, things can get chaotic pretty quickly. Scheduling what you want to say, when you want to say it, and how it will be said can help save time for you to focus on other important tasks as well as ensure that everything is posted to its rightful account on time. When you are placed under flexible deadlines it can be easy to fall into procrastination. Plan out a month in advance on what all will be posted and this way you won’t be pressured when the day comes to post X to accounts Y and Z.

Another benefit to creating a calendar is that you can play around with what times work best for your target audience. In the beginning this may be trial and error research but as you go on, you will gather a sense of when your audiences are most engaged as well as the type of content they are most receptive to.

To create a calendar there are many apps and tools that are available to help you and provide templates. If you are looking for something that’s more budget friendly (free) you can just create a spreadsheet using Google Sheets or Microsoft Excel.

Just like your social media marketing plan, your calendar doesn’t ensure solidity. It has to be revised and edited based on what is working and what isn’t so monitor and analyze your progress closely. Get creative and be innovative with your content to really grasp your audience and keep them engaged. Listen to your audience and pay close attention and you will sure to succeed. If you need help putting your calendar together? Click here to tell us about your projects and ideas or email us directly at jesse@brandfiend.com!

-Raquel Grant, Social Media Specialist

Creating an Effective Social Media Plan

Creating an Effective Social Media Plan 3000 3000 Raquel Grant

Social media is a major marketing tool used in many businesses today. Although it has been used for about 5 years now in this setting, many companies are still struggling to fully grasps its importance as well as how to effectively use it. Every action taken on social platforms should be geared towards the goal that you have for your company, whether that’s to gain my customers or to gain more brand awareness (these are just vague goals). Creating an effective plan is the toughest part but once there is an established goal in mind, the rest will flow naturally.

What are your goals and objectives?

When beginning any plan or strategy you must first develop your goals and objectives that you want to achieve from this. These goals will be sort of like a guide to test your actions against to ensure that you are on track and measure your success. While you are thinking of your goals, be sure that they are specific and measurable. Your goal should be what you are going to do, how you are going to do it, and a time in which it will be done.

How is your current social media presence going? 

After you have your goals and objectives you should analyze your current social media use and figure out what is working and what isn’t. During this process, you should be discovering what audience is currently connecting with you, which platforms are these people most engaged in, and how you compare to your competitors accounts. Determine your audience and what it is that they want and this will guide your strategy to appealing to their needs.

Do you have your accounts set up?

Now it’s time to update or create your social media accounts. After you’ve done all of your research and discovered your target audience and their needs, it’s time to focus on which platforms would be best to meet their needs as well as your social media marketing goals. With all of the platforms that are out there today, it is important to focus only on the ones that your audience is most engaged in. For instance, if you have an interior design or crafty business then Pinterest would be ideal for you but not so much for a company such as Wal-Mart or Quick Trip.

What do you want to share with your audience?

Now that the hard part is over, your plan is pretty much complete but not with out determining the type of content to share. This is probably the most important when trying to achieve your objective because this is what keeps your audiences attention and focus on your brand. Determine the type of content, how often you will share it, who will create it, and whose attention you are trying to attract with this content.

After all of this is planned out and executed, be sure to evaluate and adjust your plan as needed. Because your plan is laid out doesn’t ensure solidity. There will be hiccups and things that don’t work out as you hoped, so staying on top of your progress and monitoring it will give you a quicker opportunity in smoothing out those bumps. Your social media plan will change constantly as new networks come about and your business grows.

Need help developing a plan that’ll take your social media presence to the next level?  Click here to tell us about your projects and ideas or email us directly at jesse@brandfiend.com!

-Raquel Grant, Social Media Specialist

Why You Should Invest in Social Media Marketing

Why You Should Invest in Social Media Marketing 3000 3000 Raquel Grant

Social media has really changed the way people do business and how they interact with their customers. It’s been about 10 years since Facebook and Twitter were founded but it wasn’t until roughly 5 years later that social media really blew up. For many companies, social media is still an unexplored concept. They don’t see the value that it can bring. Well, I hate to say it, but it’s time for social media to be a requirement when talking about marketing and branding for your business.

Anyone looking for more exposure should consider using social media marketing. According to eMarketer, a top research company, social media was the second best digital marketing channel in 2013. It has since then increased and will continue to increase in the years to come.

There are thousands of different social media platforms you could choose from, some catering to specific interests and targeting a special audience. You have the basics and most popular; Facebook, Instagram, and Twitter, where you’ll pretty much find the most of your average customers. But, if you’re into the food & beverage business there are apps like, Food Buzz where you can share recipes and reviews on your favorite restaurants. Also YouTube would be nice to share videos of the chefs cooking or just an experience from the customers side.

Social media gives you the opportunity to really engage with your customers and build relationships. Having a strong presence on social media will make it easier for customers to find you and connect. This can also increase your brand awareness and brand loyalty. With social media, you are able to deliver content and receive customer insight much quicker. Everything is calculated in real time, which make market research easier also.

Technology is drastically changing year after year. I mean, you can watch live NFL on Twitter now. It’s crazy. If you have a startup company the best thing you can do to get ahead of in your industry is to keep up with the new technological advances and social media is a major part of that. There are over 2 billion Internet users that have active social media accounts. A large percent of your audience is on social media so why would you not invest in this channel?

Need help implementing your brands social media strategy? Contact us.