Growing up an only child and introvert, I stay to myself a lot of the time. I’ve found myself to be an observer more than anything. So working on better ways to effectively communicate has been something I’ve consistently worked on since starting Brand Fiend. Good communication is one of the most important skills we can learn in life. Whether you want to have a better conversation in your social life or in your business, open and transparent communication allows things to flow much more smoothly and effectively. At Brand Fiend, we work with tons of clients simultaneously, so having a trusted communication process gives us the opportunity to help our clients reach their true potential. Here are 5 tips to help you level up skills!
1. Listen More, Speak Less
For some people, listening isn’t always so easy. For me, it’s perfect because I’m great at observing, and you can learn the most about anyone when you simply listen. In business, the best way to get to know what’s best for your clients or how to sell them is to hear them out. They’ll tell you everything you need to know and then some!
2. Don’t Hurry
Don’t hurry, take you time to have a conversation. A lot of people are so focused on getting the sale or closing the deal, they forget to pace themselves. Let them see that you find him or her valuable in the conversation. Sort through all the ins and outs first, it will be very appreciated. When you don’t rush a conversation you will also decrease the misunderstandings because you have more time to explain clearly what you want to say and that will make your conversations more efficient.
3. State Your Value with Confidence
Confidence is key! You gotta “Say it with ya chest!” in the most humble way possible. Branding and selling are all about being able to confidently communicate both your points of value and what makes you different than anyone else on the market. Spend time getting clear about the value you bring to the table and your unique selling points, and build your ability to confidently share that in different contexts. Practice boiling that proposition down to no more than two to three sentences. Some may call it an “Elevator Pitch”.
4. Manage Expectations
At Brand Fiend, we try to stick with the motto “Under-promise and over-deliver”, which might be the most on-point way to describe managing expectations. As an entrepreneur, you have many people pulling for your skills/attention for you to complete things in short time periods. The easiest way to alleviate pressure as an entrepreneur is to manage expectations.
Be clear about deliverables, time frames and results. If issues arise, communicate clearly and frequently. It’s always better to commit to less than raise people’s expectations and fail to follow through.
5. Conflict Resolution
Conflict management is an essential part of being an entrepreneur. A major component of successfully resolving conflicts is your ability to productively push back. The ability to communicate under pressure is a key entrepreneurial skill. When dealing with conflict, you should always be polite, productive and non-personal. Focus on clarity and resolution. Because let’s be clear, you’ll run into plenty of hurdles along this entrepreneurial journey.