Social media has really changed the way people do business and how they interact with their customers. It’s been about 10 years since Facebook and Twitter were founded but it wasn’t until roughly 5 years later that social media really blew up. For many companies, social media is still an unexplored concept. They don’t see the value that it can bring. Well, I hate to say it, but it’s time for social media to be a requirement when talking about marketing and branding for your business.
Anyone looking for more exposure should consider using social media marketing. According to eMarketer, a top research company, social media was the second best digital marketing channel in 2013. It has since then increased and will continue to increase in the years to come.
There are thousands of different social media platforms you could choose from, some catering to specific interests and targeting a special audience. You have the basics and most popular; Facebook, Instagram, and Twitter, where you’ll pretty much find the most of your average customers. But, if you’re into the food & beverage business there are apps like, Food Buzz where you can share recipes and reviews on your favorite restaurants. Also YouTube would be nice to share videos of the chefs cooking or just an experience from the customers side.
Social media gives you the opportunity to really engage with your customers and build relationships. Having a strong presence on social media will make it easier for customers to find you and connect. This can also increase your brand awareness and brand loyalty. With social media, you are able to deliver content and receive customer insight much quicker. Everything is calculated in real time, which make market research easier also.
Technology is drastically changing year after year. I mean, you can watch live NFL on Twitter now. It’s crazy. If you have a startup company the best thing you can do to get ahead of in your industry is to keep up with the new technological advances and social media is a major part of that. There are over 2 billion Internet users that have active social media accounts. A large percent of your audience is on social media so why would you not invest in this channel?
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