3 Qualities Your Brand Needs to Thrive in 2018

3 Qualities Your Brand Needs to Thrive in 2018 900 900 Aqweela Green

3 Essential Qualities For Your Brand to Thrive

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Everything that

glitters isn’t gold.

(Sometimes it’s more of a mustard brownish.)

Work, work, work, work, work! Rihanna said it best. Yes, I know it can be extremely exhausting to put your 150% effort into building your brand and executing all of your services to a perfected completion. But friends, this is exactly what you signed up for. You may assume that the superstar, groundbreaking company that inspires you, got their greatness overnight. Believe it or not, every success story is rooted with struggle before the triumph. Just look at our billionaire pals who came from nothing: Starbucks’ Howard Schultz, Oprah Winfrey, Ralph Lauren. Entrepreneurship is a constant hustle to discovery, innovation, development and management. And that’s just the start of it. The finish line is not a hop, skip and a jump away. But more of a marathon that you’ll need to prep, train and condition for to get the results you want. My list of basic qualities you’ll need this year, will get you pushing towards meeting goals and getting on the right track during your marathon.


The most difficult thing to do when building your brand is be creative. Just about everything that you can think of has most likely been thought of already.  But hey, competition is not always a terrible thing. The fun part is exploring key components that will make your brand a “no brainer” against competitors. Identifying what you can offer that others won’t, and ultimately how you stand out from the rest, is always going to be your main objective. Find a skilled brand strategist to assist you with creating or enhancing your marketing plan.


Make every detail perfect, and limit the number of details to perfect.  -Jack Dorsey, Twitter Co-Founder

Almost any quote from a billionaire is going to be easier said than done, but we take note because they know what they’re talking about, right? Your brand’s success relies on the development of the following tools: an efficient website, clever logo design, updated social media accounts, attainable business goals &  step-by-step strategies to complete them. Without making efforts to develop these tools, you can lose credibility as an established brand. Potential clients are comforted by the ease of going to your website to learn all that they need to know about your services. Then heading to your social media to discover if their values match yours. Check out 5 Ways to Brand Your Social Media Channel to learn more tips in this area.

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With the help of Google reviews and social media, businesses can’t afford the slander that comes from even the most minor slip ups with unsatisfied customers. As you may have seen in the latest news, big corporations are losing clientele because of their lack of customer service skills or inability to meet customer’s needs effectively. Save yourself the embarrassment and financial loss. Either get your employees (re)trained in the necessary departments or handle the customer yourself in the professional manner that they require. A well-managed company will increase their client base just by great reviews. Invite your clients to submit a review or post on how amazing the service was afterwards. A simple shout out on social media can go a long way.

5 Ways You Should Be Promoting Your Brand

5 Ways You Should Be Promoting Your Brand 1500 750 Aqweela Green


You’ve finished creating the ideal image for your brand, the next move is promoting it effectively! Some may assume this step is more difficult than it actually is. Like any other project, planning, organizing and managing are going to be key in obtaining a smooth and successful outcome. If you already have an efficient strategy to get publicity for your brand, keep it up! When you’re ready for a new approach, try out either of these 5 ways to get your brand known locally, to your target area and online.

     1.) WORD-OF-MOUTH

For starters, there’s no easier way to promote your brand than with a handful of neat business cards and a brief statement to sum up your brand’s mission. If someone asks you “What is your business?” you should be able to answer that within 2 sentences. When meeting someone and trading business cards, it’s important that your business card includes: your name/business name & logo, your social media handles, contact info, brand’s mission, your web address and location. We know a pretty reliable Branding Agency that could help 🙂


A great number of event coordinators often reach out to potential sponsors requesting assistance financially. As a sponsor, common promotional offers that feature your logo/company name are: merchandise, social networks, printed flyers/digital posts. Depending on how much you are willing to give, monetary or product sponsorship, your involvement builds credibility for your brand, with the company and their attendees.


Ads on any website that receive tons of traffic will normally cost you an arm and a leg. Thanks to Facebook’s inexpensive business page, a “Sponsored Ad” can cost as low as $5.00. You choose who your ad reaches, how it will look and how much you’re able to afford for the campaign. It gets very detailed on your target audience and gives you all of the tools to create the perfect ad.


If you are great at persuasive writing, creating your email marketing content will be a piece of cake! Verbiage, exciting tone, convincing facts and attractive images all play a huge part in your email marketing campaign’s success. Create at least 3 innovative emails about your new product, new event or new service, to send bi-weekly to prospective and current clients. Highlight what your brand is, what you have to offer and why the reader of the email will need it. Designing a catchy headline (subject) is your number 1 priority.


You may already be using your social media sites to promote your business, but you might want to investigate the accuracy of your technique. Promoting your brand will include more than just posting a picture of your product, with the product name and price in the caption. Important factors when posting include: Time of day (not too late, not too early), hashtags (reach more viewers with better hashtags, not more), caption cleverness & originality. For more help with managing your social media accounts check out our blog post “Benefits of Creating a Social Media Calendar”.

Why Branding Your Startup is Critical

Why Branding Your Startup is Critical 1200 1800 Aqweela Green

Properly Branding for Your New Business is a Must!

One of the most confusing terms for startups is “Branding”. You hear it often, but can’t decide if it’s absolutely necessary. The answer is yes! While there are rookies in the entrepreneurship game, there are also veterans. Veterans know the importance of branding and how IMPOSSIBLE it is to avoid it. Unlike rookies, who often have no clue what all it entails, and naturally believe it’s irrelevant to their progression. Luckily for you non-believers I’m happy to share why branding should be a priority for your business’ success.


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First of all, let’s start with the fact that branding is indeed a process! This process includes creating a unique image and name for your product or service. As I mentioned in my last blog How Your Brand’s Image Can Spark It’s Success, it’s important to know what your goals are for your brand. When customers talk about your product to their friends and family, how will they associate your brand and will they recommend it as “the best” option. You’ll need to take your time on figuring out just what you want your brand’s message to prospective customers to say. Without careful attention to detail here it will make it difficult for you throughout the rest of the process.


Your next step will be using advertising campaigns to portray the same message throughout various media outlets. Social media accounts will illustrate what your company is made of and what your brand offers. Your potential and credibility is evident through the constant briefing of your company’s growth and development through updates via: social media posts, blogs, interviews, or featured articles on publications. The key is to stick to the message that clearly describes your brand’s mission. Finally, any mention of your brand should be positive and reflect your brand’s image. Huffington Post’s 4 Ways to Amplify Your Brand Message definitely helps to give you an alternative perspective as well.


Last but not least, establishing a significant presence in the market that attracts and retains loyal customers is your last step. Unless you’re proficient in creating strategies for your company’s growth in sales, Marketing Specialists are your go-to people. Marketing is not as easy as it sounds and takes some serious research to gain real results. Knowing your competitors in your industry plays a big part in securing as well as maintaining customers. Most of all, to keep customers interested and loyal to your services, do your research. Find out what’s expected from you as a company (surveys or reviews) and make those necessary changes accordingly.

Here at Brand Fiend, our team of professionals are equipped with the knowledge and experience to effectively guide you and your new company through the branding process. We aim to provide you with as much insight and knowledge on the appropriate plans and branding services to help you meet your goals with ease. Get started now.

How your brand’s image can spark it’s success

How your brand’s image can spark it’s success 2000 1000 Aqweela Green

In the beginning, every entrepreneur has a specific vision of how they expect their company to look. Whether that vision be a global corporation, a franchise, or a local shop, your company’s success will start from your drive. Ultimately, an entrepreneur that is driven and eager to reach their goals effectively, understands how to maintain and how to shape the ideal image of their brand. In this blog, I’ll be introducing a few pointers to guide you in your efforts toward  brand greatness.

What is the image that you want your brand to portray?

Will your brand be known for it’s contemporary creative spunk? Or will you brand be notorious for it’s established traditional techniques? To recognize your brand’s image, it’s important that you’ve first identified its purpose in society. What your brand brings to your community, who’d take interest to your product and how it affects one’s everyday life are all vital points to consider in the discovery of your brand’s image. Overall, you’ll know that you’ve successfully shaped your organization’s character when your views and beliefs of your brand match those of your consumers.

Leaving a lasting impression on consumers

The language that consumers use when referring to your brand could either be beneficial or detrimental. The mission is to control the dialogue and the conversation of your brand. Your consumers should be able to describe your product/service in a positive light and share their experience with friends and family. Every great experience you’ve had, you’ve probably shared to one of you social media sites, this should be one of your many goals for your brand. Positive Sharing + Website Traffic = Success.

Yet, developing your idea of the perfect image is one thing, but influencing others to share this perception of your image is a whole different task. For starters, it’s essential to know that your image is based on your consumer’s thoughts on product functionality, easy use, it’s overall value and also appeal. Maintaining positive feedback in these areas will create a positive image to be formed of your brand effortlessly.

Strengthening your image

Pay close attention to the way that your brand is associated by your customers. Is this the direction you were aiming for? If not, then it’s time to enhance the communication of your product/service with the public. Developing an emotional connection to your brand means improving packaging/attractiveness and advertising content. Your logo or website’s appearance should make consumers feel something (i.e. happy, excited, motivated, anxious). Utilize all of your sources of media to reflect your perception of your brand’s image.

Your social media should always be updated with current news on your business, having old posts makes your brand seem uninteresting and obsolete. Reaching out to local news outlets to share your brand’s quality is going to be a great opportunity for promoting your image and product value. Who better to vouch for your company than the resource everyone uses for credible information? Use this to your advantage and watch how the public’s rhetoric of what your brand stands for transforms.

Need help with your brand’s image? Shoot us a quick email, tell us your story, we’d love to help. Click here or email

3 Branding Related Lessons from “Father of Black History” Carter G. Woodson

3 Branding Related Lessons from “Father of Black History” Carter G. Woodson 3000 3000 Aqweela Green

To some, February is a time most popular for exchanging red and pink, chocolate covered hearts with loved ones or crushes. To others, February is a time to reminisce and acknowledge the great influencers before our time. A time to reflect and appreciate the heroism portrayed by the daring and valiant slaves turned entrepreneurs and activists. A majority may wonder why this is necessary and how we’ve come to celebrate a culture of people in a country they aren’t native to? Carter G. Woodson or “Father of Black History” has bridged the way to our honorary month of tribute to the African American contributions upon this nation. With the lack of acknowledgement of African American successes in history books, Woodson has created an avenue to learn and access some of the many unknown triumphs of slaves and early inventors of the 1900’s. At a time when African American studies weren’t exactly a favorite (or even condoned) Woodson knew it was essential to share the accomplishments of unnoticed individuals who have aided in the greatness of the United States. Although there are countless lessons to learn from a revolutionist like Woodson, we’re going to narrow it down to the top 3 and I’ll explain how being more like Carter G. Woodson could benefit your brand.

“Let us banish fear.” -Carter G. Woodson

Your brand is your baby. You planned it’s upbringing, brought it to life and built it’s every feature to show off to the world. There’s nothing anyone can say to you about your brand to change your views on its quality, even if it doesn’t match the shared quality of common brands today. When discovering your brand’s special flair, it’s important to explore what sets you apart from other brands in your industry. If you’re a pet store, be a pet store that also teaches pets to flush and put the seat down. Create the unimaginable and dare to be different. Ultimately you’ll be able to gain incredible exposure for your creativity and earn recognition for your bravery in reaching for the impossible.


“In fact, the confidence of the people is worth more than money.”-Carter G. Woodson

There’s going to be doubters and “haters” that come along with any successful brand. The very fact that there are people trying to tear you down, proves your competence and extraordinary influence. An idea, is only great when you decide it is. As important as supporters are for your brand, confidence and self-assurance are a lot more significant in your brand’s overall success. If you’re in the mall walking past a vendor selling oranges with no enthusiasm or interest and another vendor selling sand by juggling bags of them and singing, who are you more likely to stop and engage with? It’s up to you to brag about how amazing your brand is, show off a little and reveal to everyone just how extravagant you know your brand is. The more you boast and share facts and literature about your company, the more credibility you will earn.


“If a race has no history, if it has no worthwhile tradition, it becomes a negligible factor in the thought of the world, and it stands in danger of being exterminated.” -Carter G. Woodson

Each brand is created by an individual who felt that the world needed their new product or service. The world needs more water so we have water companies, the world needs more information so there’s Google. Yet, throughout our nation, often times local companies become too selfish with their time and efforts, forgetting about the communities that surround them. What does your community need? How have you impacted the community that you live in? It’s as simple as raising funds for medical research at your local hospital, putting together a food drive to help feed the homeless, or even volunteering to speak to kids about how they can become an entrepreneur like yourself. Make a difference, be someone’s blessings or someone’s hero in their time of hardship. Put your brand to use in your community first, fill a need. It’s important that your brand is known for it’s quality as well as philanthropic endeavors locally.



3 Branding Tips Entering 2017

3 Branding Tips Entering 2017 1200 1800 Aqweela Green

It’s already the second week of the year, time is flying and you’ve got things to do! Regrettably, we’ve all made the statement “New Year, new me” at least once in our lives, claiming to drastically change every aspect of your old life starting January 1st. Sorry to break it to you, but this dramatized claim is a little overused and frankly puts a ton of pressure on yourself. It’s like saying you’ll build a boat from scratch, by yourself, I won’t discredit your work ethic, I just know that’s a lot of work! For the sake of your future worry lines and not pulling out your hair, let’s break down that large goal to a set of 3 smaller, attainable goals. What better way to begin your reconstruction and renovation than starting with your brand.

1. Brainstorm Your New, Newer and Newest!

As an entrepreneur/freelancer/startup, often times “new” is THE word of choice. “New” is attention grabbing and urges readers and clients to find out just how to get their hands on the next exclusive thing. For the new year, it’s essential that you discover YOUR new: a new product to launch, a new partnership or collaboration, a new hire for a new service offered. For services you already have, it could be time to take a step further, initiate a newer version. Apple comes out with a new iPhone every year, it’s time you’ve created your Ice Cream Flavor Taster 2.0. Once the end of the year approaches you can begin your innovation for the newest product you’ll introduce for the following year, be sure to keep your supporters on their toes and in the loop.

2. Share Your Progress Locally.

In the event that you’ve successfully generated your “new product” or “new partnership” don’t forget to share it with your local community. There are countless benefits to sharing your work with your community: reaching a larger audience with a broader demographic, receiving effective feedback from your clientele and setting the proper image for your company. Share your successes through posting updates on your company’s social media sites, create and distribute a press release to local news outlets/relevant bloggers, build your subscribers list and send out newsletters about upcoming releases via email. Ultimately, put yourself out there and make your mark.

3. Connect, Network and Build Professional Relationships.

Networking with professionals in your same field of work is actually more important than you’d think. Some assume networking implies a weakness or lacking in clients, both assumptions are inaccurate. Networking allows you to have another perspective on how your competitors reach results, networking build confidence in yourself and in your brand, connecting with other entrepreneurs gives you the chance to share or bounce ideas off of them and ultimately gain an alliance and sometimes a business partner. I’m not saying to just walk up to people and ask them for their secrets and ideas for your own benefit, genuine conversations are the key to building effective professional relationships. Join a group in your city or bring business cards to an event, you never know what opportunities could lie ahead for you.

Need help bringing other parts of your brand to life? We’d love to hear what you’re passionate about and help assist you with any goals you have for your brand going forward. Click here to tell us about a project you’re working on or email directly to, can’t wait to hear from you!

How to Avoid 3 Common PR Mistakes Brands Make

How to Avoid 3 Common PR Mistakes Brands Make 3000 3000 Aqweela Green

Let’s face it, we’re all a bit obsessed with social media. This modern technology for communicating saves us time, money and gets us instant exposure to communities far and wide with the flick of a hashtag. We share details about our lives, as personal as our current location down to our favorite companies to support or represent. We have grown comfortable and accustomed to this simple yet perplex way of sharing our important life updates. Although this personal advertising shortcut is seemingly non-strategic, the media can either be your best friend or your worst enemy. Your followers are watching, they’re keeping tabs on you and so are your competitors. Keeping your supporters, will take maintenance, creativity, persistence and trial and error.

Take a look at my list of some common PR mistakes to help put things in perspective for your current or even past strategies for outreach, try out the alternatives for more effective outcomes.


With such a broad range of outlets to use, having only one account is limiting your brand and your company’s exposure. Use every social networking site to your advantage: Facebook, Instagram, Twitter, Google+, YouTube, Tumblr, Snapchat, Linkedin, are all efficient for sharing a logo/brand/story. You’ll have a better chance and opportunity to get your story out to the masses. Also, sometimes managing separate accounts for your personal page and business pages are appropriate for the sake of your company’s legitimacy.


Making useful connections and reaching out to the media takes time, strategy and patience. If your methods for getting exposure include pitching or cold calls to local publications, your emails and your cold call pitches will need to be customized. Don’t copy and paste your greeting, do your research and include a blurb that is linked to that publication or that journalist’s recent article that caught your interest. Journalists pay the most attention to the first two sentences of your email, so make them enticing and relevant to your contacts coverage area. Journalists are only human, build a relationship before attempting to build the connection.


Journalists are pitched over 100 emails a day, they can look at the headline of your email and decide whether it’s worth a read or going straight into the trash. Make sure your email’s subject line is so interesting that it must be read, this is your first impression, it will determine your credibility as a source and your creativity to provide pertinent information on a story to be shared. Key words to use: Secret, How, Top, New, Revealing, Your, People, or Now. Make it bold and be direct with a call to action for the reader.

Being confident in your brand will benefit your approach. To be confident in your approach, preparation is key. There are levels and often times hidden rules to handling media. If you want your brand to reach the right people, the right way, there are some steps you’ll need to take and others to avoid. When you are able to find the right methods that get you the success you’re looking for, write them down, keep a record of what works and what does not. An error or two are bound to occur in your journey, but lessons learned are beneficial to your brand’s progress in the long run.

Welcome Aqweela Green to the Brand Fiend Family

Welcome Aqweela Green to the Brand Fiend Family 1200 1200 BrandFiend

We are happy to announce that we’ve added a new member to the Brand Fiend team. Aqweela Green, public relations guru, will take on all public relations strategies going forward. Aqweela is a Kansas City native who attended college at The University of Missouri where she excelled in Communications. She’s had the opportunity to handle PR for a local photography company in Kansas City where she’s gained much knowledge and success. Her experience in media relations, task management, communications, and social media management will provide much needed value to the Brand Fiend family. We look forward to what’s in store with Aqweela as our Public Relations Specialist as we she will help offer more effective services for our clients. Welcome!