Brand Fiend

5 New Years Resolutions For Every Entrepreneur

5 New Years Resolutions For Every Entrepreneur 900 900 BrandFiend

Well we meet again! Us vs. another new year. It seems like only a few months ago when we walked into 2017, right? But that’s one thing about time, it doesn’t stop or slow down for anyone, no matter who you are. While we hope everyone leveled up in 2017, we also know this is the time of the year we all reflect and figure out how to be better moving forward. As entrepreneurs, business owners, doers, dream chasers, or whatever you want to call yourself, we all have things we can improve on. Below is a list of 5 key things we as entrepreneurs should keep top of mind heading into the new year and throughout all of 2018.

1. Get Healthy.

I know I know, most of you already have this on your list, and that’s great! But really, when you’re in better health, you have more energy, are more productive, and overall happier. Whether you’re an entrepreneur or not, who doesn’t want those things as a part of their lives? So whether it’s hitting the gym a few times a week, eating better, or both, let’s make a healthy lifestyle one of our top priorities in 2018. That way we can reach our full potential physically, mentally, and emotionally. If you need some motivational gear or need a team to hold you accountable, check out our good friend Brandon Miller and his Be Great & Accountability Gear.

2. Get More Social.

Social media is one of the best ways to engage and interact with customers, spread brand awareness and connect with potential supporters of your brand. If you have a Instagram, Facebook, Twitter or LinkedIn account that is dormant, spend the next year being active and optimizing these channels. Use the different tools provided by each platform to help build your following and grow your brand, it’s all about consistency. For example, our LinkedIn and Twitter pages are lacking heavily. This year we will focus on bringing those to life a bit more, spreading our message and engaging with people on those platforms. If you’re already using these channels, figure out ways to engage with your following even more. Also, don’t just be present on these platforms, focus on building a brand, something people will remember and appreciate! Need help telling your story even better on social media? Hit us up!

3. Charge Your Worth.

Jay Z said it best in 2017 when he said “Set your price and live your life.” and “Sometimes you need your ego, gotta remind these fools.” (If you’re looking for more motivational vibes check out our Fiend Vibes playlist) But seriously, I know we’ve all thought it at some point along this entrepreneurial journey! We’ve all had that moment when we feel like we’re worth more than what we’re charging. So this year let’s focus on being confident in your gift, standing firm, charging what you’re worth, and truly leveling up!

4. Learn Something New.

I’ll be the first to tell you that I don’t know it all, nobody does. Although we may be skilled at whatever it is that we do, don’t be afraid to learn something new. Pick something different to master this year, whether it’s related to your field or not, it’s always important to keep learning and stay sharp. It’ll help you become a more well rounded individual and entrepreneur. Learning something new may also help spark a new service to provide, as well.

5. Remember Why You Started.

When all else fails, remember why you started! Because as we know, obstacles will come, it’s just a matter of when and what those obstacles will be. And a lot of times those obstacles distract us from the bigger picture. But through those rough times, we must continue to remind ourselves of why we started, why we’re doing what we’re doing, why we wanted to become entrepreneurs. That alone should be the push to get us through those tough times.

Happy New Year, Fiends!

3 Strategies For Handling Your Hustle During The Holidays

3 Strategies For Handling Your Hustle During The Holidays 900 900 Aqweela Green

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3 STRATEGIES FOR HANDLING YOUR HUSTLE DURING THE HOLIDAYS

This year FLEW by! Last minute shopping, inquiry responding and holiday festivities are beginning and you’re starting to freak out! Don’t. With as much as you have on your plate, from your full-time gig to your personal life, you’ll soon start to feel swamped with obligations. This is not the time to set your side hustle aside, it’s time to roll up your sleeves and get down to business. You’re probably giving me the Kanye “How Sway?” look right now, so I’m going to explain 3 strategies that will help you to handle your side hustle during the hectic holiday season.

         1.  )  PLAN/SCHEDULE: USE A CALENDAR Image result for calendar gif

You WILL eventually forget if you don’t write information down. First of all, you have a “side hustle”, a whole full-time job, on top of being human. Forgetting is inevitable. Something we always say, “I’ll put that on my calendar” has become more of a saying than an actual action. If you haven’t already, you’ll need to obtain a planner that you can carry with you on a daily basis. Instead of allowing it to collect dust in the corner of your dresser or purse, use it to jot down all of your commitments and tasks you’d like to tackle each day. Utilize your phone and your physical planner.

TIP: At the time that you agree to a meeting or a project, take a moment to schedule it in your phone/planner. Include dates, times, locations, contacts and project/meeting name. Be sure to invite attendees or people you’re collaborating with via email or text immediately. Clarify all of the details with them and make sure it’s scheduled on their end as well.

            2.  ) PRIORITIZE & SAY NO WHEN NECESSARY

Your priorities lie somewhere between paying bills on time and successfully completing the 10 projects you promised would be done by the end of the month. At times, we can be so eager to take on more work than we need to, risking our sanity and in some cases the quality of our work. I get it, you’re hustling and trying to make ends meet without having to deny any possible customers. Yet, during this time of year, it’s important to distinguish which projects/personal gatherings will be more beneficial and which will simply be a distraction from your current commitments. The last thing you want is to be stressed out from taking on more than you can handle. This can lead to a loss with both your client and your credibility as a reliable professional.

TIP: I’m not advising you to literally tell potential clients “No”. It’s imperative that you simply inform them that you are temporarily booked. To ensure that you don’t run them off to another business, let them know a date that you can get them locked in right away. Organizing an efficient and balanced schedule for handling your everyday work and personal duties is going to be prominent in your journey to prioritization (Yes my friends, it’s a real word).

     Image result for vacation gif   3.  ) A LITTLE “ME TIME” IS OKAY!

As most companies nationwide have specific office hours and special holiday schedules, so should you. Make an adjustment to your availability calendar, marking off the dates that you’d like to take a vacation. Create an automatic reply for your email while you’re away. This prevents clients from assuming that you are disregarding their messages, and allows you to enjoy your well earned vacation in peace.

TIP: My biggest tip is to give yourself a break. Either allow the weekends to be your work days, while after full-time job hours you relax, or vice versa. Whichever you choose, just make sure that you leave your 9 to 5 work just that. If they’re only paying you during those hours, the work should begin and end at those times as well. Meet your obligations, fulfill your passions, be daring and adventurous on your time off.

If there is any take away from these 3 strategies, it’s my encouragement to push forward and strive for productivity during the holiday season. Also, don’t forget to treat yourself!

Five Common Website Misconceptions That Can Hurt Your Brand

Five Common Website Misconceptions That Can Hurt Your Brand 900 900 BrandFiend

I honestly get a kick out of telling people what I do for a living. Once they know that I’m a website and mobile app designer they often assume that my only purpose is to make things look beautiful. Don’t get me wrong, I can do that too. But that is only the tip of the iceberg. They don’t see everything that goes into the process of design and why I make the decisions I do.

I remember the first time I told someone how long a particular website took me to make, and then seeing their eyes grow to the size of grapefruits. Yes, those minimalist designs really took me that long to produce. What they failed to realize was, for every decision I made in that design, brought that business closer to achieving its goals.

Today I want to address some other misconceptions people have about websites. Here are my top five:

1. Business will come your way once you have a website

I’m embarrassed to admit that I once believed that this was all you needed to have a successful business. I published my website for everyone to see, then kicked my feet up and waited for business to come rushing in. I pictured waking up in the morning and visiting an inbox that was flooded with client email about their business websites. Instead, my inbox was flooded with cobwebs.

Why? There is so much more to a website than just designing it and publishing it on the internet. It’s possible to have a beautiful website that converts no one. Its also possible to have a visually displeasing website that still converts. Your website isn’t a one-and-done task you can now check off your to-do list.

You wouldn’t expect a new business owner to purchase some land, build a store front, and instantly get sustainable business simply because he opened a store location. That is where the real work begins in trying to create a business that actually works. Why would you treat your website any differently?

2. Results are not instant

Simply put, your website is a living organism and should be treated as such. Gone are the days when you can put a website up and expect Google to do the marketing and advertising for you. Without marketing your business or finding a way to draw people to your site, regardless of how great the strategy behind your website is, you run the risk of not getting any potential customers to your site at all. If you stop feeding your website with fresh content, your site will become obsolete. I learned this lesson the hard way.

Most importantly, you cant expect instant results. Anything worth having takes time right? The more time you put into maintaining your website, the better your chances are of attracting traffic.

3. My site just needs to look good

Beauty is not all we want (although it’s what we do). We actually want your site to address a business problem and serve as a launch pad for your business. Maybe you want more subscribers, more people to sign up for your courses, download promotional material, etc…. Beauty alone wont get you there. I’ve seen many sites that look great, but other than that, there really is no other reason for someone to stay around.

I cant give just anybody on the street a whistle and expect them to go out and coach a sports team. They would fail miserably. That’s because there is so much more behind the scenes that needs to be understood in order for them to be a great coach. Your website is no different.

The best way to decide if you need a professional’s help or is to assess what your business needs to grow. If the purpose of your website isn’t for creating business, then you probably wont. But if you’re website needs to highlight your unique skill set while establishing your brand and expertise against your competition, then you may want to seek help from a professional.

4. My competitor has a successful website, lets just create something like theirs

I had a discussion with someone who wanted their site to look and sound like a competitor of theirs. Their reasoning made perfect sense; “Well, if it works for him than it will work for me right?”. However, its not how things work. I guarantee that the success your competitor is receiving from their site isn’t because they copied someone else.

Instead, their designer highlighted the company’s unique value proposition which made them stand out from their competition. This certainly wont happen for you if you copy someone else who has an established online presence. I wouldn’t expect you to come out with the exact same product as your competitor and tell people that yours is better. You have to be authentic, be who you are and no one else. Why would someone want to do business with you and not the other person?

People love doing business with people. Your personality can be your greatest asset.

5. Web design is easy

You know, until recently, I thought golf was a pretty easy sport. “You mean all I have to do is grab this club and hit this ball in that direction, and that’s it? Sounds too easy.” I will admit that I have more respect for those guys after trying to do my own golfing out on the green. What once seemed like an easy task simply wasn’t.

Web design is the same way. Often times, people only see the outcome and believe that it can easily be replicated. The amount of time spent to plan, achieve and solve specific business problems is the other 90% you don’t see. Every detail within a site is strategic and used to help that company reach its end goal. It takes a lot of time and thought to craft a website for a specific business that they can then use to market to their audience.

Conclusion

For more helpful tips and actionable advice on growing your business through a website or mobile application, feel free to contact us with any questions. We’d love to hear from you.

Joshua Matthews,

Web Designer

Break Out of Your Creative Rut & Flourish

Break Out of Your Creative Rut & Flourish 900 900 BrandFiend

Let’s face it, we’re all human. I know I know, sometimes as creatives people tend to think we’re super heroes & while we may possess some magical capabilities we all fall victim to a creative rut from time to time. But don’t worry, being stuck isn’t a bad thing, staying stuck is. Here at Brand Fiend we juggle tons of projects at a time, and when you’re paid to deliver these amazing ideas in a short time frame, getting overwhelmed is bound to happen. I’m not going to lie, sometimes I sit in front of my computer, getting absolutely nothing done. Not because I don’t want to, but because I haven’t found that rhythm that’ll help me produce the best work. So if you’re anything like me, you want to get out of these ruts as soon as possible. Below are some tips to break free from your creative rut & FLOURISH:

TAKE A VACATION

Sometimes it takes a total change of pace and scenery to reset the mind. Whether you can afford to take a few days off or simply enjoy the weekend, make a point to surround yourself with a culture different from your own. I recently visited Philadelphia, New York, then home to St. Louis to see family all in the month of September. Getting out of your normal surroundings can help spark ideas you didn’t know existed.

STEP OUTSIDE YOUR COMFORT ZONE

A lot of time ruts come when we’re most comfortable. Look at it as a sign, and as a time to challenge yourself to something new. Force yourself to do something outside of the norm in order to help keep you on your toes. As creatives, we need to stay sharp in whatever it is we’re trying to accomplish. So creating a challenging task for yourself then actually completing it might just do the trick.

MAKE TIME FOR YOURSELF

Being an entrepreneur/business owner is time consuming. People are literally pulling for your attention and expertise at all times. While it’s always great to do your best to help everyone else, sometimes it’s good to make time for yourself. Make time to do those things you love and help boost your confidence. Don’t lose yourself while putting others before your own personal care/needs.

LAUGH

Sounds pretty simple, right? Well, it is, at least for me. Creative ruts can bring on a lot of stress & stress can drain you. There’s nothing like a good laugh at the right time. So whether it’s watching one of your favorite TV shows, hanging out with friends/family, etc. Whatever the case may be, be sure to loosen up and allow some room for laughter. Sometimes, it’s the little things that count and those little things can help you get back on track.

INSPIRATIONAL MUSIC

As you all may already know, #FiendVibes is definitely a thing here at Brand Fiend. Music has always been one of my biggest forms of inspiration. It’s always been one of the most effective story tellers in my life, since I was a kid. I’ve gained a lot of knowledge from lyrics from those on this journey towards greatness, like myself. So when I’m in a rut, I’ll put on an album or a song that speaks to me, in order to help get me back focused. There’s nothing like putting on some good music to get you back in the groove.

SWEAT IT OUT

Sometimes the best thing to do is to just hit the gym, and sweat it out. Especially if you haven’t gotten much physical activity lately, you’ll feel great once you do! Look at it as the sweat releasing all the bad vibes from your life and giving you a fresh start, a chance to reestablish your creativity!

WRITE IT DOWN

Redefine your goals be writing them down. & I mean the old school way, with pen and paper. Sometimes seeing these things will help remind you of what you set out to do and help you get back to where you need to be.

How To Qualify Your Brand For PR Services

How To Qualify Your Brand For PR Services 900 900 Aqweela Green

5-Points to Evaluate Your Brand’s Readiness for PR Services

Any branding agency can tell you that you need Public Relations services, but not every agency will tell you if you’re READY for these services. We won’t ever deny a potential customer but we believe that everyone deserves the truth about what is offered and what qualifies brands for the best results. Throughout this blog, you’ll learn indicators and possibly objectives for your brand, in the search for what you’ll need to do before hiring a PR professional. 

Image result for i love pr button

1.   DETAILED SHORT & LONG-TERM GOALS           

In deciding if or when you want to hire a publicist for your brand’s needs, it’s important that you first determine what your goals are for 1 month, 3 months and 1 year from now. Without establishing where you’d like to be in the future, it’s going to be pretty difficult to proper relay your initiatives with your potential publicist. Figure out your expectations of: sales/revenue, web traffic, brand’s image, clientele, media presence. After shaping your vision, you should have a better understanding of what to inquire from the agency, in efforts of reaching the best outcome towards your goals.

2.   DEVELOPED BRAND MISSION STATEMENT

Your company should have a clear and descriptive statement that defines what your brand is all about. The mission statement should: include your current values and duties, contain true details on your brand’s purpose, exemplify your brand’s declaration of responsibility to customers, be easily accessible on your company website. It’s essential that your potential clients are able to retrieve all that you have to offer directly from what your statement claims. For inspiration, take a look at some of the mission statements of popular billion-dollar startups 30 Inspiring Billion-Dollar Startup Company Mission Statements.

3.   UNIQUE PRESENCE IN YOUR INDUSTRY

What sets you apart from other brands in your industry? If a potential client is searching for brands like yours, they should be enticed by your creative style of work, enough to chose your company’s product/services over your competitor’s. This is relevant in the same process of earning media coverage. Pitching a story to the press, about a meat business identical to every other meat business, is not going to be an easy win. When you offer something different, something one-of-a-kind, that’s what generates headlines and an abundance of features on news outlets. Your publicist will handle polishing your innovative touch, finding an effective angle and making efforts to supply your brand with the exposure it deserves.

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4.  HARDWORKING TEAM MEMBERS

A dedicated team is the backbone of every operation. Without a team devoted to the same goals that you have for your brand, succeeding with any of these steps gets that much harder. Like-minded individuals with drive and initiative, who will perform their assigned tasks and duties as if your company’s win is their win, these are the people you want in your lineup. Shaping the best team for you brand is not always going to be easy, but it will be worth it in the end.

5.   FUNCTIONING WEBSITE, PRODUCT & SERVICE

Before you get your company any type of media coverage and it gets tons of traffic, you want to be sure that your website is up and running, revised and proofread. A brand can lose credibility just from misspelling of words, out of date information, as well as lack of originality. Our team can get you the help you need in this step, check out Why Web Designers Matter. Another point is reviewing your products & services. Examine your service’s efficiency in advance. Getting publicity for a product/service that is useful sometimes, is not beneficial to your brand’s image. Study your strengths and weaknesses and make adjustments where you see necessary.

If and when your brand has passed all 5 points, it’s time to reach out to a PR Professional for a consultation! You’ve put in the work, now you’re ready to get your brand’s story shared with the world!

 

New Technology in Networking

New Technology in Networking 900 900 Bree Johnson

Hey there!

As you all know, the past couple of months have been filled with many new experiences, opportunities, and challenges for me. Many of these new experiences have caused me to really step out of my comfort zone and work on a major skill that I have always shied away from, NETWORKING. Like most people, the thought of walking into a room with one hundred other people to “pitch” myself terrifies me. I understand the benefits and I actually like meeting new people but I despise networking events. However, because of what I would like to do with my life it is a necessary evil, and one that I think every professional should work on.

This past month I challenged myself to attend two networking events per month, or meet-up with a new person twice. I am happy to announce that only 18 days into August I have completed this challenge. *yay bree!* I have to say that accomplishing this goal was easier once I figured out what actually works for me. For instance, I like networking events that include happy hour, and are in cool restaurants or venues. I also prefer the smaller crowds or one on one networking opportunities. I am not opposed to finding someone on LinkedIn, Twitter, Facebook, etc and “sliding in their DMs”. (I am actually 3/3 in this, and it’s how I got the coolest roommate ever).

MEETUP

On top of messaging potential connections through social media, I have also found some cool tools that have helped me excel at networking events. The Meetup App is a great one that I have known about for a while now and just recently started back using. It’s an app where you can connect with people in your city for networking events or even just to hang out with people who have similar interests. You get all of the information for the events directly from the app and then you just attend. It’s a great way to find events in your area that you may not have even heard of normally.

SWITCHIT

Another great tool that I just learned about through my work with Brand Fiend is the SwitchIt App. It’s a digital business card app that allows you to create and store multiple business cards right from your phone, no more carrying around 20 business cards in your car or wallet. Anytime you’re at an event or even the gas station and you run into someone, you can send your business card right from your phone to theirs. Check out the SwitchIt video business card featuring our Communications Specialist, Aqweela Green below:

 

 

As the professional landscape changes so will the way business is done. Think about apps like LinkedIn and Indeed.com and how they’ve even changed the way we apply for jobs. As things continue to become more digital it becomes more imperative that you create a personal connection and develop face-to-face relationships so that you can be remembered. It’s all too easy to become lost in the internet, but if you put yourself out there and create a lasting impression you never know how it can propel your career or business. This is especially true for entrepreneurs and non-profit business owners. A large part of your business will come from your connections, so take a shot and get out there! You can even start with my goal of just two events or meet-ups per month and go from there.

Good luck!

5 Communication Skills Every Entrepreneur Should Master

5 Communication Skills Every Entrepreneur Should Master 900 900 BrandFiend

Growing up an only child and introvert, I stay to myself a lot of the time. I’ve found myself to be an observer more than anything. So working on better ways to effectively communicate has been something I’ve consistently worked on since starting Brand Fiend. Good communication is one of the most important skills we can learn in life. Whether you want to have a better conversation in your social life or in your business, open and transparent communication allows things to flow much more smoothly and effectively. At Brand Fiend, we work with tons of clients simultaneously, so having a trusted communication process gives us the opportunity to help our clients reach their true potential. Here are 5 tips to help you level up skills!

1. Listen More, Speak Less

For some people, listening isn’t always so easy. For me, it’s perfect because I’m great at observing, and you can learn the most about anyone when you simply listen. In business, the best way to get to know what’s best for your clients or how to sell them is to hear them out. They’ll tell you everything you need to know and then some!

2. Don’t Hurry

Don’t hurry, take you time to have a conversation. A lot of people are so focused on getting the sale or closing the deal, they forget to pace themselves. Let them see that you find him or her valuable in the conversation. Sort through all the ins and outs first, it will be very appreciated. When you don’t rush a conversation you will also decrease the misunderstandings because you have more time to explain clearly what you want to say and that will make your conversations more efficient.

3. State Your Value with Confidence

Confidence is key! You gotta “Say it with ya chest!” in the most humble way possible. Branding and selling are all about being able to confidently communicate both your points of value and what makes you different than anyone else on the market. Spend time getting clear about the value you bring to the table and your unique selling points, and build your ability to confidently share that in different contexts. Practice boiling that proposition down to no more than two to three sentences. Some may call it an “Elevator Pitch”.

4. Manage Expectations

At Brand Fiend, we try to stick with the motto “Under-promise and over-deliver”, which might be the most on-point way to describe managing expectations. As an entrepreneur, you have many people pulling for your skills/attention for you to complete things in short time periods. The easiest way to alleviate pressure as an entrepreneur is to manage expectations.

Be clear about deliverables, time frames and results. If issues arise, communicate clearly and frequently. It’s always better to commit to less than raise people’s expectations and fail to follow through.

5. Conflict Resolution

Conflict management is an essential part of being an entrepreneur. A major component of successfully resolving conflicts is your ability to productively push back. The ability to communicate under pressure is a key entrepreneurial skill. When dealing with conflict, you should always be polite, productive and non-personal. Focus on clarity and resolution. Because let’s be clear, you’ll run into plenty of hurdles along this entrepreneurial journey.

 

How To Set Your Social Media Ads Up For Success

How To Set Your Social Media Ads Up For Success 900 900 BrandFiend

Pull out your phone, log into any social media app and I guarantee you’ll see some advertising. Why? Because all social media platforms will encourage any business, from Fortune 500 companies to a mom and pop candy store, to create ads. And they make it easy to do so too, but when you’re making an ad, there are plenty of ways to turn it into a flat out failure before you even hit submit.

All social media outlets are different & pretty much anyone can make an ad if they play around with it for long enough. But they’re also all similar in this regard: if you don’t have a plan for your ads, you might as well throw your money down the drain.

But don’t get it confused, we’re not saying having a plan is a sure way to creating a perfect social media marketing campaign every time – this stuff takes trial and error. However, there are ways to ensure that your ad isn’t a total disappointment. If you make sure that you avoid each of these common mistakes, you’ll have a head start towards successful ad campaigns. Here are some things to avoid when setting up your social media ads.

Bad targeting

What social networks can promise you when you make an ad is traffic (or impressions). Brands are buying eyeballs when they run social media ads. Facebook, Instagram, and the others can promise that they will serve the ad you made to someone. But to who is the biggest question of them all.

There are plenty of targeting options on the major social media ad platforms. But they won’t force you to use them. They’ll let you run an ad targeted to every man, woman, and child in America, if you want. Which is a common mistake beginners make when running these campaigns.

Impressions will be through the roof when you target a massive audience, but it’s not a measure of success. You can get a ton of impressions targeting swim suit ads to people on the North Pole, but how many of those people would click on your ad and make a purchase?

Do your research. Know your audience. Then run your ads.

Bad Imagery

Social media users prefer simple visual content because it’s easier to process by our brains. However when images embody too many elements, they become confusing. When this happens, our brains are not sure where to look at. This creates stress that makes users simply ignore the content and keep scrolling. The key to a good social media image is to generate a positive feeling in the users that are seeing them, while keeping things simple.

Only Making One Ad

Trial and error is a big part of social media marketing, hell it’s a big part of life. Each ad that you put out is an experiment. Sometimes an ad has all of the “right” components and it ends up being a disappointment. But that’s no reason to give up.

Making just one and hoping for the best sets you up for a very limited experience. Making multiple ads gives you a chance to experiment and learn which images and text your audience is connecting with. You can’t get that from just making one ad.

No Call-To-Action

Every ad should have a goal. Send someone to a page on your website, ask them to like your Facebook page, or make them watch your video that you spent so much time making.

Most of the time, a brand has a call-to-action in mind, but they haven’t explicitly stated it. And in on someones social media timeline, you’ve got a matter of seconds to get someone’s attention before they’re gone. Probably even less than that, really.

Nothing’s better than telling someone what you want them to do in the ad copy. If you build in a call-to-action with your words in addition to other options, you’ll be in good shape.

How We Can Help

We can help determine your audience, plan your messaging, and determine an ad budget. We focus on serving ads that resonate with your audience. Success may not come immediately, but the social media world is massive. If you have an audience in mind, social networks will help you find them. Need help putting together a Social Media Marketing plan or need assistance in running your advertisements? Feel free to contact us, we’d love to help!

The Benefits of Outsourcing Social Media Management

The Benefits of Outsourcing Social Media Management 900 900 Raquel Grant

When speaking of social media management, what all does that include?

Social media management includes creating content, scheduling posts, and the overall upkeep of various platforms. It includes the tracking and analyzing of interactions with customers and performance of various campaigns. With social media management you can get a more in depth idea of your audience through those specific social media platforms. This will help with creating more effective marketing campaigns. 

Now, you may be thinking “Hey, I use Facebook daily, managing my business accounts shouldn’t be too much different.”. Although the similarities are clear, there is much more that meets the eye. Managing social media can be a lot to handle for companies who don’t  have a specific team in place. Hiring a secondary company who is well equipped with covering social media management is very beneficial. It will give you a strong social media presence and help keep your business ahead of the competition.

So Much to Do, So Little Time

Managing social media is extremely time consuming. From creating content, to analyzing data, and just simply engaging with your audience, there is a lot of time that has to be dedicated here. There are many companies that aren’t aware of the magnitude of time that goes into managing their social media. This underestimation may cause them to become overwhelmed or simply neglectful. Outsourcing this task to a third party will give you the opportunity to focus on the tasks that cater to your employees strengths, and other important factors such as finances or customer service.

The Art of Penny Pinching

Hiring a single individual as a social media specialist or marketing manager can be an added expense that won’t amount to the alternative of having a team of people who can produce more. When you go with a secondary company, they can provide a team who will cater to specific entities within the social media marketing umbrella. You can get a web designer, graphic designer, social media specialist, brand specialist, and the list goes on. These individuals will possess specific skills that you may not be able to find in just one individual. 

Knowledge and Resources

Companies who specialize in social media management have the knowledge and resources necessary to optimize success and generate more business. They have already researched and are familiar with the trends, now they just need to tailor it to fit your brand. Don’t underestimate the creative process. Creating a mix of sales-based and fun, engaging content that offers value to your audience takes a special eye. Companies who specialize in social media management have systems already in place to utilize platforms simultaneously making for a more well-rounded and effective campaign.

Can you see how beneficial it would be to outsource your social media management? Here at Brand Fiend, we have a group of talented and passionate employees. Let us lend our expertise to you and your brand. Click here so we can talk about it!

 

5 Ways You Should Be Promoting Your Brand

5 Ways You Should Be Promoting Your Brand 900 900 Aqweela Green

5 STRATEGIES TO HELP YOU IN THE PROMOTING PROCESS

You’ve finished creating the ideal image for your brand, the next move is promoting it effectively! Some may assume this step is more difficult than it actually is. Like any other project, planning, organizing and managing are going to be key in obtaining a smooth and successful outcome. If you already have an efficient strategy to get publicity for your brand, keep it up! When you’re ready for a new approach, try out either of these 5 ways to get your brand known locally, to your target area and online.

     1.) WORD-OF-MOUTH

For starters, there’s no easier way to promote your brand than with a handful of neat business cards and a brief statement to sum up your brand’s mission. If someone asks you “What is your business?” you should be able to answer that within 2 sentences. When meeting someone and trading business cards, it’s important that your business card includes: your name/business name & logo, your social media handles, contact info, brand’s mission, your web address and location. We know a pretty reliable Branding Agency that could help 🙂

    2.) SPONSORSHIP (IF YOU HAVE THE FINANCES)

A great number of event coordinators often reach out to potential sponsors requesting assistance financially. As a sponsor, common promotional offers that feature your logo/company name are: merchandise, social networks, printed flyers/digital posts. Depending on how much you are willing to give, monetary or product sponsorship, your involvement builds credibility for your brand, with the company and their attendees.

     3.) FACEBOOK ADS

Ads on any website that receive tons of traffic will normally cost you an arm and a leg. Thanks to Facebook’s inexpensive business page, a “Sponsored Ad” can cost as low as $5.00. You choose who your ad reaches, how it will look and how much you’re able to afford for the campaign. It gets very detailed on your target audience and gives you all of the tools to create the perfect ad.

     4.) EMAIL MARKETING

If you are great at persuasive writing, creating your email marketing content will be a piece of cake! Verbiage, exciting tone, convincing facts and attractive images all play a huge part in your email marketing campaign’s success. Create at least 3 innovative emails about your new product, new event or new service, to send bi-weekly to prospective and current clients. Highlight what your brand is, what you have to offer and why the reader of the email will need it. Designing a catchy headline (subject) is your number 1 priority.

    5.) SOCIAL MEDIA

You may already be using your social media sites to promote your business, but you might want to investigate the accuracy of your technique. Promoting your brand will include more than just posting a picture of your product, with the product name and price in the caption. Important factors when posting include: Time of day (not too late, not too early), hashtags (reach more viewers with better hashtags, not more), caption cleverness & originality. For more help with managing your social media accounts check out our blog post “Benefits of Creating a Social Media Calendar”.