Brand Fiend

How To Qualify Your Brand For PR Services

How To Qualify Your Brand For PR Services 900 900 Brand Fiend

5-Points to Evaluate Your Brand’s Readiness for PR Services

Any branding agency can tell you that you need Public Relations services, but not every agency will tell you if you’re READY for these services. We won’t ever deny a potential customer but we believe that everyone deserves the truth about what is offered and what qualifies brands for the best results. Throughout this blog, you’ll learn indicators and possibly objectives for your brand, in the search for what you’ll need to do before hiring a PR professional. 

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In deciding if or when you want to hire a publicist for your brand’s needs, it’s important that you first determine what your goals are for 1 month, 3 months and 1 year from now. Without establishing where you’d like to be in the future, it’s going to be pretty difficult to proper relay your initiatives with your potential publicist. Figure out your expectations of: sales/revenue, web traffic, brand’s image, clientele, media presence. After shaping your vision, you should have a better understanding of what to inquire from the agency, in efforts of reaching the best outcome towards your goals.


Your company should have a clear and descriptive statement that defines what your brand is all about. The mission statement should: include your current values and duties, contain true details on your brand’s purpose, exemplify your brand’s declaration of responsibility to customers, be easily accessible on your company website. It’s essential that your potential clients are able to retrieve all that you have to offer directly from what your statement claims. For inspiration, take a look at some of the mission statements of popular billion-dollar startups 30 Inspiring Billion-Dollar Startup Company Mission Statements.


What sets you apart from other brands in your industry? If a potential client is searching for brands like yours, they should be enticed by your creative style of work, enough to chose your company’s product/services over your competitor’s. This is relevant in the same process of earning media coverage. Pitching a story to the press, about a meat business identical to every other meat business, is not going to be an easy win. When you offer something different, something one-of-a-kind, that’s what generates headlines and an abundance of features on news outlets. Your publicist will handle polishing your innovative touch, finding an effective angle and making efforts to supply your brand with the exposure it deserves.

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A dedicated team is the backbone of every operation. Without a team devoted to the same goals that you have for your brand, succeeding with any of these steps gets that much harder. Like-minded individuals with drive and initiative, who will perform their assigned tasks and duties as if your company’s win is their win, these are the people you want in your lineup. Shaping the best team for you brand is not always going to be easy, but it will be worth it in the end.


Before you get your company any type of media coverage and it gets tons of traffic, you want to be sure that your website is up and running, revised and proofread. A brand can lose credibility just from misspelling of words, out of date information, as well as lack of originality. Our team can get you the help you need in this step, check out Why Web Designers Matter. Another point is reviewing your products & services. Examine your service’s efficiency in advance. Getting publicity for a product/service that is useful sometimes, is not beneficial to your brand’s image. Study your strengths and weaknesses and make adjustments where you see necessary.

If and when your brand has passed all 5 points, it’s time to reach out to a PR Professional for a consultation! You’ve put in the work, now you’re ready to get your brand’s story shared with the world!


New Technology in Networking

New Technology in Networking 900 900 Brand Fiend

Hey there!

As you all know, the past couple of months have been filled with many new experiences, opportunities, and challenges for me. Many of these new experiences have caused me to really step out of my comfort zone and work on a major skill that I have always shied away from, NETWORKING. Like most people, the thought of walking into a room with one hundred other people to “pitch” myself terrifies me. I understand the benefits and I actually like meeting new people but I despise networking events. However, because of what I would like to do with my life it is a necessary evil, and one that I think every professional should work on.

This past month I challenged myself to attend two networking events per month, or meet-up with a new person twice. I am happy to announce that only 18 days into August I have completed this challenge. *yay bree!* I have to say that accomplishing this goal was easier once I figured out what actually works for me. For instance, I like networking events that include happy hour, and are in cool restaurants or venues. I also prefer the smaller crowds or one on one networking opportunities. I am not opposed to finding someone on LinkedIn, Twitter, Facebook, etc and “sliding in their DMs”. (I am actually 3/3 in this, and it’s how I got the coolest roommate ever).


On top of messaging potential connections through social media, I have also found some cool tools that have helped me excel at networking events. The Meetup App is a great one that I have known about for a while now and just recently started back using. It’s an app where you can connect with people in your city for networking events or even just to hang out with people who have similar interests. You get all of the information for the events directly from the app and then you just attend. It’s a great way to find events in your area that you may not have even heard of normally.


Another great tool that I just learned about through my work with Brand Fiend is the SwitchIt App. It’s a digital business card app that allows you to create and store multiple business cards right from your phone, no more carrying around 20 business cards in your car or wallet. Anytime you’re at an event or even the gas station and you run into someone, you can send your business card right from your phone to theirs. Check out the SwitchIt video business card featuring our Communications Specialist, Aqweela Green below:



As the professional landscape changes so will the way business is done. Think about apps like LinkedIn and and how they’ve even changed the way we apply for jobs. As things continue to become more digital it becomes more imperative that you create a personal connection and develop face-to-face relationships so that you can be remembered. It’s all too easy to become lost in the internet, but if you put yourself out there and create a lasting impression you never know how it can propel your career or business. This is especially true for entrepreneurs and non-profit business owners. A large part of your business will come from your connections, so take a shot and get out there! You can even start with my goal of just two events or meet-ups per month and go from there.

Good luck!

5 Communication Skills Every Entrepreneur Should Master

5 Communication Skills Every Entrepreneur Should Master 900 900 Jesse Alex

Growing up an only child and introvert, I stay to myself a lot of the time. I’ve found myself to be an observer more than anything. So working on better ways to effectively communicate has been something I’ve consistently worked on since starting Brand Fiend. Good communication is one of the most important skills we can learn in life. Whether you want to have a better conversation in your social life or in your business, open and transparent communication allows things to flow much more smoothly and effectively. At Brand Fiend, we work with tons of clients simultaneously, so having a trusted communication process gives us the opportunity to help our clients reach their true potential. Here are 5 tips to help you level up skills!

1. Listen More, Speak Less

For some people, listening isn’t always so easy. For me, it’s perfect because I’m great at observing, and you can learn the most about anyone when you simply listen. In business, the best way to get to know what’s best for your clients or how to sell them is to hear them out. They’ll tell you everything you need to know and then some!

2. Don’t Hurry

Don’t hurry, take you time to have a conversation. A lot of people are so focused on getting the sale or closing the deal, they forget to pace themselves. Let them see that you find him or her valuable in the conversation. Sort through all the ins and outs first, it will be very appreciated. When you don’t rush a conversation you will also decrease the misunderstandings because you have more time to explain clearly what you want to say and that will make your conversations more efficient.

3. State Your Value with Confidence

Confidence is key! You gotta “Say it with ya chest!” in the most humble way possible. Branding and selling are all about being able to confidently communicate both your points of value and what makes you different than anyone else on the market. Spend time getting clear about the value you bring to the table and your unique selling points, and build your ability to confidently share that in different contexts. Practice boiling that proposition down to no more than two to three sentences. Some may call it an “Elevator Pitch”.

4. Manage Expectations

At Brand Fiend, we try to stick with the motto “Under-promise and over-deliver”, which might be the most on-point way to describe managing expectations. As an entrepreneur, you have many people pulling for your skills/attention for you to complete things in short time periods. The easiest way to alleviate pressure as an entrepreneur is to manage expectations.

Be clear about deliverables, time frames and results. If issues arise, communicate clearly and frequently. It’s always better to commit to less than raise people’s expectations and fail to follow through.

5. Conflict Resolution

Conflict management is an essential part of being an entrepreneur. A major component of successfully resolving conflicts is your ability to productively push back. The ability to communicate under pressure is a key entrepreneurial skill. When dealing with conflict, you should always be polite, productive and non-personal. Focus on clarity and resolution. Because let’s be clear, you’ll run into plenty of hurdles along this entrepreneurial journey.


How To Set Your Social Media Ads Up For Success

How To Set Your Social Media Ads Up For Success 900 900 Jesse Alex

Pull out your phone, log into any social media app and I guarantee you’ll see some advertising. Why? Because all social media platforms will encourage any business, from Fortune 500 companies to a mom and pop candy store, to create ads. And they make it easy to do so too, but when you’re making an ad, there are plenty of ways to turn it into a flat out failure before you even hit submit.

All social media outlets are different & pretty much anyone can make an ad if they play around with it for long enough. But they’re also all similar in this regard: if you don’t have a plan for your ads, you might as well throw your money down the drain.

But don’t get it confused, we’re not saying having a plan is a sure way to creating a perfect social media marketing campaign every time – this stuff takes trial and error. However, there are ways to ensure that your ad isn’t a total disappointment. If you make sure that you avoid each of these common mistakes, you’ll have a head start towards successful ad campaigns. Here are some things to avoid when setting up your social media ads.

Bad targeting

What social networks can promise you when you make an ad is traffic (or impressions). Brands are buying eyeballs when they run social media ads. Facebook, Instagram, and the others can promise that they will serve the ad you made to someone. But to who is the biggest question of them all.

There are plenty of targeting options on the major social media ad platforms. But they won’t force you to use them. They’ll let you run an ad targeted to every man, woman, and child in America, if you want. Which is a common mistake beginners make when running these campaigns.

Impressions will be through the roof when you target a massive audience, but it’s not a measure of success. You can get a ton of impressions targeting swim suit ads to people on the North Pole, but how many of those people would click on your ad and make a purchase?

Do your research. Know your audience. Then run your ads.

Bad Imagery

Social media users prefer simple visual content because it’s easier to process by our brains. However when images embody too many elements, they become confusing. When this happens, our brains are not sure where to look at. This creates stress that makes users simply ignore the content and keep scrolling. The key to a good social media image is to generate a positive feeling in the users that are seeing them, while keeping things simple.

Only Making One Ad

Trial and error is a big part of social media marketing, hell it’s a big part of life. Each ad that you put out is an experiment. Sometimes an ad has all of the “right” components and it ends up being a disappointment. But that’s no reason to give up.

Making just one and hoping for the best sets you up for a very limited experience. Making multiple ads gives you a chance to experiment and learn which images and text your audience is connecting with. You can’t get that from just making one ad.

No Call-To-Action

Every ad should have a goal. Send someone to a page on your website, ask them to like your Facebook page, or make them watch your video that you spent so much time making.

Most of the time, a brand has a call-to-action in mind, but they haven’t explicitly stated it. And in on someones social media timeline, you’ve got a matter of seconds to get someone’s attention before they’re gone. Probably even less than that, really.

Nothing’s better than telling someone what you want them to do in the ad copy. If you build in a call-to-action with your words in addition to other options, you’ll be in good shape.

How We Can Help

We can help determine your audience, plan your messaging, and determine an ad budget. We focus on serving ads that resonate with your audience. Success may not come immediately, but the social media world is massive. If you have an audience in mind, social networks will help you find them. Need help putting together a Social Media Marketing plan or need assistance in running your advertisements? Feel free to contact us, we’d love to help!

The Benefits of Outsourcing Social Media Management

The Benefits of Outsourcing Social Media Management 900 900 Brand Fiend

When speaking of social media management, what all does that include?

Social media management includes creating content, scheduling posts, and the overall upkeep of various platforms. It includes the tracking and analyzing of interactions with customers and performance of various campaigns. With social media management you can get a more in depth idea of your audience through those specific social media platforms. This will help with creating more effective marketing campaigns. 

Now, you may be thinking “Hey, I use Facebook daily, managing my business accounts shouldn’t be too much different.”. Although the similarities are clear, there is much more that meets the eye. Managing social media can be a lot to handle for companies who don’t  have a specific team in place. Hiring a secondary company who is well equipped with covering social media management is very beneficial. It will give you a strong social media presence and help keep your business ahead of the competition.

So Much to Do, So Little Time

Managing social media is extremely time consuming. From creating content, to analyzing data, and just simply engaging with your audience, there is a lot of time that has to be dedicated here. There are many companies that aren’t aware of the magnitude of time that goes into managing their social media. This underestimation may cause them to become overwhelmed or simply neglectful. Outsourcing this task to a third party will give you the opportunity to focus on the tasks that cater to your employees strengths, and other important factors such as finances or customer service.

The Art of Penny Pinching

Hiring a single individual as a social media specialist or marketing manager can be an added expense that won’t amount to the alternative of having a team of people who can produce more. When you go with a secondary company, they can provide a team who will cater to specific entities within the social media marketing umbrella. You can get a web designer, graphic designer, social media specialist, brand specialist, and the list goes on. These individuals will possess specific skills that you may not be able to find in just one individual. 

Knowledge and Resources

Companies who specialize in social media management have the knowledge and resources necessary to optimize success and generate more business. They have already researched and are familiar with the trends, now they just need to tailor it to fit your brand. Don’t underestimate the creative process. Creating a mix of sales-based and fun, engaging content that offers value to your audience takes a special eye. Companies who specialize in social media management have systems already in place to utilize platforms simultaneously making for a more well-rounded and effective campaign.

Can you see how beneficial it would be to outsource your social media management? Here at Brand Fiend, we have a group of talented and passionate employees. Let us lend our expertise to you and your brand. Click here so we can talk about it!


5 Ways You Should Be Promoting Your Brand

5 Ways You Should Be Promoting Your Brand 900 900 Brand Fiend


You’ve finished creating the ideal image for your brand, the next move is promoting it effectively! Some may assume this step is more difficult than it actually is. Like any other project, planning, organizing and managing are going to be key in obtaining a smooth and successful outcome. If you already have an efficient strategy to get publicity for your brand, keep it up! When you’re ready for a new approach, try out either of these 5 ways to get your brand known locally, to your target area and online.

     1.) WORD-OF-MOUTH

For starters, there’s no easier way to promote your brand than with a handful of neat business cards and a brief statement to sum up your brand’s mission. If someone asks you “What is your business?” you should be able to answer that within 2 sentences. When meeting someone and trading business cards, it’s important that your business card includes: your name/business name & logo, your social media handles, contact info, brand’s mission, your web address and location. We know a pretty reliable Branding Agency that could help 🙂


A great number of event coordinators often reach out to potential sponsors requesting assistance financially. As a sponsor, common promotional offers that feature your logo/company name are: merchandise, social networks, printed flyers/digital posts. Depending on how much you are willing to give, monetary or product sponsorship, your involvement builds credibility for your brand, with the company and their attendees.


Ads on any website that receive tons of traffic will normally cost you an arm and a leg. Thanks to Facebook’s inexpensive business page, a “Sponsored Ad” can cost as low as $5.00. You choose who your ad reaches, how it will look and how much you’re able to afford for the campaign. It gets very detailed on your target audience and gives you all of the tools to create the perfect ad.


If you are great at persuasive writing, creating your email marketing content will be a piece of cake! Verbiage, exciting tone, convincing facts and attractive images all play a huge part in your email marketing campaign’s success. Create at least 3 innovative emails about your new product, new event or new service, to send bi-weekly to prospective and current clients. Highlight what your brand is, what you have to offer and why the reader of the email will need it. Designing a catchy headline (subject) is your number 1 priority.


You may already be using your social media sites to promote your business, but you might want to investigate the accuracy of your technique. Promoting your brand will include more than just posting a picture of your product, with the product name and price in the caption. Important factors when posting include: Time of day (not too late, not too early), hashtags (reach more viewers with better hashtags, not more), caption cleverness & originality. For more help with managing your social media accounts check out our blog post “Benefits of Creating a Social Media Calendar”.

Hiring a Graphic Designer Versus A Branding Agency

Hiring a Graphic Designer Versus A Branding Agency 900 900 Jesse Alex


The term “Branding”  is very broad & a lot of times its hard to fit what all we can do into one sentence. Sometimes one paragraph isn’t even enough. Initially, a lot of start ups look at us as Graphic Designers because the things they believe they need fit into what a Graphic Designer does. While there isn’t anything wrong with what they can provide, it only scraps the surface of what we can do as an Agency. First things first, bringing brand strategy into graphic design is no easy task, but it’s one every business needs to achieve if they want to brand themselves the right way and establish a solid foundation.

Graphic design is just one element of branding. How your brand is perceived by the world has a direct impact on your success. Your brand should be communicated clearly at every touch point in order to create consistency and to establish who you are in your particular marketplace. Perhaps it’s just easy to confuse graphic design with branding but here’s an easy way to look at it. Your brand is how people see your entire company, i.e. brand image. It encompasses your brand identity, logo, web design, brand message, social media, fonts, values, color palettes, and more.


While a Graphic Designer can provide you with the initial things, more than likely they won’t assist in helping establish your brand’s entire foundation, i.e. your message, taglines, strategy, website, and more. That’s where we come in. We work extremely hard to provide a cohesive experience for your entire brand. Not only can we knock out your logo and visual design needs, but we also help establish your brands message, website, social media, taglines, values, email campaigns, and other things to help bring your brand together. All things that are essential in establishing a solid foundation for your startup.


Ideally, you want one person/agency to accomplish all of these things for you in one place. Simply because you want your brand to provide a well put together look on all platforms once presented to the world. Getting these things in different places doesn’t ensure that will always happen and most times, you’ll end up spending more money having to revamp once you realize your brand isn’t quite a “brand” just yet. So as an agency, we’re here to help with all these things and are passionate about helping startups effectively get it right the first time, so there’s no need revamp over and over again.

Need help establishing a foundation for your brand? or need help revamping a brand that you’ve been struggling with? We’d love to hear about it along with what you’re passionate about. Reach out to us by clicking here.

How your brand’s image can spark it’s success

How your brand’s image can spark it’s success 2000 1000 Brand Fiend

In the beginning, every entrepreneur has a specific vision of how they expect their company to look. Whether that vision be a global corporation, a franchise, or a local shop, your company’s success will start from your drive. Ultimately, an entrepreneur that is driven and eager to reach their goals effectively, understands how to maintain and how to shape the ideal image of their brand. In this blog, I’ll be introducing a few pointers to guide you in your efforts toward  brand greatness.

What is the image that you want your brand to portray?

Will your brand be known for it’s contemporary creative spunk? Or will you brand be notorious for it’s established traditional techniques? To recognize your brand’s image, it’s important that you’ve first identified its purpose in society. What your brand brings to your community, who’d take interest to your product and how it affects one’s everyday life are all vital points to consider in the discovery of your brand’s image. Overall, you’ll know that you’ve successfully shaped your organization’s character when your views and beliefs of your brand match those of your consumers.

Leaving a lasting impression on consumers

The language that consumers use when referring to your brand could either be beneficial or detrimental. The mission is to control the dialogue and the conversation of your brand. Your consumers should be able to describe your product/service in a positive light and share their experience with friends and family. Every great experience you’ve had, you’ve probably shared to one of you social media sites, this should be one of your many goals for your brand. Positive Sharing + Website Traffic = Success.

Yet, developing your idea of the perfect image is one thing, but influencing others to share this perception of your image is a whole different task. For starters, it’s essential to know that your image is based on your consumer’s thoughts on product functionality, easy use, it’s overall value and also appeal. Maintaining positive feedback in these areas will create a positive image to be formed of your brand effortlessly.

Strengthening your image

Pay close attention to the way that your brand is associated by your customers. Is this the direction you were aiming for? If not, then it’s time to enhance the communication of your product/service with the public. Developing an emotional connection to your brand means improving packaging/attractiveness and advertising content. Your logo or website’s appearance should make consumers feel something (i.e. happy, excited, motivated, anxious). Utilize all of your sources of media to reflect your perception of your brand’s image.

Your social media should always be updated with current news on your business, having old posts makes your brand seem uninteresting and obsolete. Reaching out to local news outlets to share your brand’s quality is going to be a great opportunity for promoting your image and product value. Who better to vouch for your company than the resource everyone uses for credible information? Use this to your advantage and watch how the public’s rhetoric of what your brand stands for transforms.

Need help with your brand’s image? Shoot us a quick email, tell us your story, we’d love to help. Click here or email

Benefits of Creating a Social Media Calendar

Benefits of Creating a Social Media Calendar 2000 1000 Brand Fiend

Ok, so we talked about everything that goes into creating an effective social media marketing plan, now it’s time to discuss our social media calendar. Your social media calendar should consist of campaigns you plan on executing across your social media platforms as well as the basic everyday content that will be posted.

Your social media calendar will help with keeping everything organized as well as holding you accountable for meeting deadlines. When working with multiple social media accounts, things can get chaotic pretty quickly. Scheduling what you want to say, when you want to say it, and how it will be said can help save time for you to focus on other important tasks as well as ensure that everything is posted to its rightful account on time. When you are placed under flexible deadlines it can be easy to fall into procrastination. Plan out a month in advance on what all will be posted and this way you won’t be pressured when the day comes to post X to accounts Y and Z.

Another benefit to creating a calendar is that you can play around with what times work best for your target audience. In the beginning this may be trial and error research but as you go on, you will gather a sense of when your audiences are most engaged as well as the type of content they are most receptive to.

To create a calendar there are many apps and tools that are available to help you and provide templates. If you are looking for something that’s more budget friendly (free) you can just create a spreadsheet using Google Sheets or Microsoft Excel.

Just like your social media marketing plan, your calendar doesn’t ensure solidity. It has to be revised and edited based on what is working and what isn’t so monitor and analyze your progress closely. Get creative and be innovative with your content to really grasp your audience and keep them engaged. Listen to your audience and pay close attention and you will sure to succeed. If you need help putting your calendar together? Click here to tell us about your projects and ideas or email us directly at!

-Raquel Grant, Social Media Specialist

3 Branding Related Lessons from “Father of Black History” Carter G. Woodson

3 Branding Related Lessons from “Father of Black History” Carter G. Woodson 3000 3000 Brand Fiend

To some, February is a time most popular for exchanging red and pink, chocolate covered hearts with loved ones or crushes. To others, February is a time to reminisce and acknowledge the great influencers before our time. A time to reflect and appreciate the heroism portrayed by the daring and valiant slaves turned entrepreneurs and activists. A majority may wonder why this is necessary and how we’ve come to celebrate a culture of people in a country they aren’t native to? Carter G. Woodson or “Father of Black History” has bridged the way to our honorary month of tribute to the African American contributions upon this nation. With the lack of acknowledgement of African American successes in history books, Woodson has created an avenue to learn and access some of the many unknown triumphs of slaves and early inventors of the 1900’s. At a time when African American studies weren’t exactly a favorite (or even condoned) Woodson knew it was essential to share the accomplishments of unnoticed individuals who have aided in the greatness of the United States. Although there are countless lessons to learn from a revolutionist like Woodson, we’re going to narrow it down to the top 3 and I’ll explain how being more like Carter G. Woodson could benefit your brand.

“Let us banish fear.” -Carter G. Woodson

Your brand is your baby. You planned it’s upbringing, brought it to life and built it’s every feature to show off to the world. There’s nothing anyone can say to you about your brand to change your views on its quality, even if it doesn’t match the shared quality of common brands today. When discovering your brand’s special flair, it’s important to explore what sets you apart from other brands in your industry. If you’re a pet store, be a pet store that also teaches pets to flush and put the seat down. Create the unimaginable and dare to be different. Ultimately you’ll be able to gain incredible exposure for your creativity and earn recognition for your bravery in reaching for the impossible.


“In fact, the confidence of the people is worth more than money.”-Carter G. Woodson

There’s going to be doubters and “haters” that come along with any successful brand. The very fact that there are people trying to tear you down, proves your competence and extraordinary influence. An idea, is only great when you decide it is. As important as supporters are for your brand, confidence and self-assurance are a lot more significant in your brand’s overall success. If you’re in the mall walking past a vendor selling oranges with no enthusiasm or interest and another vendor selling sand by juggling bags of them and singing, who are you more likely to stop and engage with? It’s up to you to brag about how amazing your brand is, show off a little and reveal to everyone just how extravagant you know your brand is. The more you boast and share facts and literature about your company, the more credibility you will earn.


“If a race has no history, if it has no worthwhile tradition, it becomes a negligible factor in the thought of the world, and it stands in danger of being exterminated.” -Carter G. Woodson

Each brand is created by an individual who felt that the world needed their new product or service. The world needs more water so we have water companies, the world needs more information so there’s Google. Yet, throughout our nation, often times local companies become too selfish with their time and efforts, forgetting about the communities that surround them. What does your community need? How have you impacted the community that you live in? It’s as simple as raising funds for medical research at your local hospital, putting together a food drive to help feed the homeless, or even volunteering to speak to kids about how they can become an entrepreneur like yourself. Make a difference, be someone’s blessings or someone’s hero in their time of hardship. Put your brand to use in your community first, fill a need. It’s important that your brand is known for it’s quality as well as philanthropic endeavors locally.