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Guest Blog: Jaylon Griffith at 24thyear.com
Your homepage is normally the most visited page on your website. As soon as someone visits that page, they are deciding whether or not they should stick around, so that means your copy has to be bomb. This checklist will help you write a high-converting homepage so you can grow your biz and start attracting more clients out the gate.
Your homepage needs to include the following:
What is the biggest promise you make to your clients? Think about something they really want and weave that into your copy.
Tell people who you are, what you do, and what your mission is.
Make it clear who you help, so your visitors know immediately if you’re a good fit.
How does your product or service help solve your potential clients problem?
Why should your visitors choose you instead of your competitors? What will life be like after working with you?
Encourage people to find out how they can work with you and include a strong attention grabbing call to action at the end of your story.
Talk about the success stories you’ve had with your clients.
Encourage people to sign up for your email list! It’s the most important thing you own!
Our team here at Brand Fiend has many years of accumulated knowledge and experience building quality websites using WordPress. We’re grateful to have worked with a wide range of clients from startups, e-commerce, restaurants, and more in helping them establish online homes for their brands. Since we build 90% of our clients sites via WordPress, here are a few reasons why it’s our top choice in helping brands reach their website goals:
WordPress is extremely popular because it meets the demands of many users with its flexible framework, which allows designers and developers to create and modify layouts and applications. Our team here at Brand Fiend has experience extending WordPress functionality, as well as incorporating a wide range of plugins, to meet our clients’ unique demands that go way beyond your basic website. Our experience in coding mixed with WordPress helps us provide great online homes for our clients. Need help implementing a certain functionality into your website? We can help!
There are more than 50,000 WordPress plugins (often free), such as slideshows, contact forms, SEO optimization, E-Commerce integrations, add-ons, and more. These plugins allow you to implement various elements on your website to help enhance your look + feel, functionality, and more. Here at Brand Fiend, we have access to unlimited amount of plugins in order to help meet your website needs.
One thing we love about the WordPress platform is that it provides a user friendly back-end for our clients to manage once we’ve completed the build. It allows you to manage everything from SEO, website analytic’s, e-commerce store functions, your blog post, and much much more. Need help learning the back-end of WordPress so you can use it more efficiently? We can provide a walk through in order for you to do so!
We’ve been building from WordPress since 2009-10, so we pretty much know it like the back of our hands, and so do many other people as it’s the most used Content Management System in the game. The numbers don’t lie!
WordPress is written using standard compliance high-quality code and produces semantic markup. In non-nerdy terms, this makes Google and other search engines love WordPress. This is why WordPress sites tend to rank higher than others in search engines. By default, WordPress is really SEO friendly out of the box. But you can also use WordPress SEO plugins to further optimize your website. Our favorites are All In One SEO or YOAST SEO. Need help with your websites SEO strategy? Don’t hesitate to hit us up!