Dallas Branding Agency

5 Reasons We Build With WordPress

5 Reasons We Build With WordPress 1500 1500 Jesse Alex

WordPress is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites.

Our team here at Brand Fiend has many years of accumulated knowledge and experience building quality websites using WordPress. We’re grateful to have worked with a wide range of clients from startups, e-commerce, restaurants, and more in helping them establish online homes for their brands. Since we build 90% of our clients sites via WordPress, here are a few reasons why it’s our top choice in helping brands reach their website goals:

1. Highly Customizable with Great Flexibility

WordPress is extremely popular because it meets the demands of many users with its flexible framework, which allows designers and developers to create and modify layouts and applications. Our team here at Brand Fiend has experience extending WordPress functionality, as well as incorporating a wide range of plugins, to meet our clients’ unique demands that go way beyond your basic website. Our experience in coding mixed with WordPress helps us provide great online homes for our clients. Need help implementing a certain functionality into your website? We can help!

2. Plenty of Room for Expansion

There are more than 50,000 WordPress plugins (often free), such as slideshows, contact forms, SEO optimization, E-Commerce integrations, add-ons, and more. These plugins allow you to implement various elements on your website to help enhance your look + feel, functionality, and more. Here at Brand Fiend, we have access to unlimited amount of plugins in order to help meet your website needs.

3. Super User Friendly

One thing we love about the WordPress platform is that it provides a user friendly back-end for our clients to manage once we’ve completed the build. It allows you to manage everything from SEO, website analytic’s, e-commerce store functions, your blog post, and much much more. Need help learning the back-end of WordPress so you can use it more efficiently? We can provide a walk through in order for you to do so!

4. Most Popular Platform Out There

We’ve been building from WordPress since 2009-10, so we pretty much know it like the back of our hands, and so do many other people as it’s the most used Content Management System in the game. The numbers don’t lie!

5. WordPress is a SEO Friendly Platform

WordPress is written using standard compliance high-quality code and produces semantic markup. In non-nerdy terms, this makes Google and other search engines love WordPress. This is why WordPress sites tend to rank higher than others in search engines. By default, WordPress is really SEO friendly out of the box. But you can also use WordPress SEO plugins to further optimize your website. Our favorites are All In One SEO or YOAST SEO. Need help with your websites SEO strategy? Don’t hesitate to hit us up!

Do you have a WordPress site you need help with? Contact us.


Ways To Obtain New Clients For Your Startup Business

Ways To Obtain New Clients For Your Startup Business 900 900 Jesse Alex

When I started Brand Fiend back in 2015, one of my first concerns was “how will I get clients once this thing is launched.” So if you’ve got to the point of launching your business, I commend you, because it takes a lot of hard work! And if you have those same concerns I had when started Brand Fiend, you’re not alone. When we start a business, we’d all love for clients, sales, subscribers, and more to just fall in our lap right? That would be great! But unfortunately, it doesn’t always happen that way. So if you’re ready to start receiving clients for your business, or looking to obtain more, below are a few ways to effectively help you plant the right seeds in order to see your business grow as time goes on.

Social Media

Social media is probably one of the best ways to get the word out their about your brand. Think about all of the ideas, companies, people, etc that you’ve first heard about just because of Instagram, Facebook, Twitter, and more. The amount of people you can reach on social media is endless, so use it wisely! Create social media pages that effectively share what your business provides. And don’t just stop there, follow, engage, and use social media as a tool to reach more people that can turn into customers.

PS: If you need help effectively building your brand on social media, we got you 😉


One thing I’ve found to be true is that it’s important to create a balance between social media and real life interactions. I know for some people that can be hard, being that we spend hours and hours on our phones everyday. But getting out to events where you can showcase your brand, always helps put a real life face with the company. So try searching for vendor events where you can set up and tell people what you’re all about! Of course, make sure the audience matches the crowd you’re looking to reach. Which also ties into my next topic 😉

PS: If you need help with branding materials for events (banners, table covers, brochures, etc, we can definitely help! So don’t hesitate to hit us up!

Know Your Audience

To obtain anything in this world, you must first know who/what you’re looking for. Identity the type of client who you’d like to purchase your service or buy your product, and once you do, find ways to put your brand in front of their eyes. Your audience may change over time, and that’s okay. Always reevaluate your brand and audience, to make sure they align with the service/product you’re offering, and where you are currently in business.


Whether you’re running errands or at a networking event, find ways to network with others and share more about your business. Because truth is, you never know who you might meet! I personally use this app called “Meet Up” to search for different networking events going on in my area, just so I can continue working on my elevator pitch and pass out business cards, as well as collect them! I’ve met some of Brand Fiend’s best clients at events I never would’ve thought about attending before I made a conscious effort to consistently network.

Ask for referrals

Once you’ve built up some sort of reputation where people know the quality of work you provide, ask for more business. Once you complete a project or sell a product, ask the customer if they know someone else who may benefit from the same services you provided them with. You also may know someone who knows a potential client/customer that you’d like to work with, so don’t hesitate to ask for them to connect you. As they always say “closed mouths don’t get fed.”


Continue to get better

When things kick off, that’s truly only the beginning and the work has just begun! When I launched Brand Fiend, I was working on the back-end to make my processes better, as well as get better at my craft every single day. I studied competitors, found ways to complete projects more efficiently, and more. The better you get at what you do, the more you’ll attract new business. So don’t stop at just starting a business, get better every day, and the right things will come your way.

Get out of your comfort zone

If you haven’t started a business before, this is all new to you. Find ways to get outside of your comfort zone to help grow your business. Your success could be on the other side of fear.



If there are businesses you want to work with, make that call, send that email. Don’t hesitate to reach out to those you’d like to work with. You’ll hear a lot of no’s and get a lot of emails left not responded to, and that’s okay. Stay consistent with your outreach and you’ll reap the benefits eventually.

Advertise your business

When you first start, you may not have this HUGE marketing budget, and that’s okay. Start small, start where you are, and most importantly, just start. Allocate a small advertising budget when you first start your business, to help you reach new eyes. More than likely when you start your brand, our first followers/supporters are our friends and family. Use your advertising budget to help reach people outside of your circle. This will help create brand awareness which if done consistently, will turn into new clients for you. When doing this, keep our #3 point in mind and know your audience. That’ll determine where you will advertise, whether it’s Facebook, Instagram, print advertising, etc.

Need help narrowing down your demographic for your advertising campaigns? Tell us all about it.

Find ways to collaborate

If you’re just starting off, one key way to obtain new business is to collaborate with people/brands in which you can reach their audience. If you’re selling a product, maybe offer this product for free to someone/or a brand that aligns with the same audience you’re looking to reach. That way that person can share with their audience what your product is all about. Now you’ve reached an entire new crowd of people who may not have known about your product prior to the collaboration. But when collaborating, be smart! Make sure both parties have a complete understanding of what each brand is looking to accomplish when collaborating.

Obviously, these aren’t all the ways you can obtain new clients when starting a business. But they are a few that have helped us get to where we are now. We’re always learning and looking to grow as well, so if you have other ways you want to share, drop them in the comments. 

9 Social Media trends to watch for in 2019

9 Social Media trends to watch for in 2019 900 900 Jesse Alex

I think it’s safe to say that for any business these days, social media will be a staple for growth in 2019 and beyond! We’ve had the pleasure of helping tons of brands grow their online presence via social media, and it’s something we’re extremely passionate about! So we decided to provide a list of 9 key things you should pay attention to via social media when it comes to maintaining and/or growing in 2019. If you need ways to figure out how to bring these ideas to life, you know who to call 😉

1. Quality over Quantity

You know those brands who post post post, and post some more? Annoying right? lol You must understand that the social media game is all about quality, not quantity. Look, if you hope to gain consideration for whatever you may be offering, you must be willing to go the extra mile in not only your service, but in creating great content. To have an impact, brands must have purpose, while being creative. Less content, if done right, will have greater impact than posting tons of content that leaves your audience saying “WHAT ARE THOSEEEEE” in regards to your uninspired, heavy post. Need help creating some dope, creative content to help tell your brand story? We can help.

2. Video, Video, Video

Video content is continuing to grow in 2019 as well. Vlogs, social tv, Instagram stories, podcasts, and more will continue to be the most consumed forms of content on social this year. With so much going on on social, our attention spans are continuing to get shorter and shorter, it seems. Video content is a way to quickly grasp your viewers attention and keep it! Find ways to tell your story via video and watch your brand continue to flourish.

3. Micro Influencers

It would be great if we all could get the likes of Beyonce, Drake, and Kylie to promote our product/service, right? We know, we know. But let’s face it, not everyone (especially small businesses) can afford those price points. So with that being said, the focus on micro influencers is going to be at an all time high this year. Ya know, those influencers with 10-20k followers, they’re legit! Find some dope micro influencers with a strong hold on their audience, because your brand could really benefit from using them as a way to reach more people!
PS: We did a lot of this last year ? If you need help, hit us up!

Influencer Jalisa Vaughn in a campaign for Layne’s Chicken Fingers

4. Instagram Stories are here to stay

Stories have been a way to consistently update your followers (without being too overwhelming. Although those that post 20 stories per day are out of line lol), increase engagement, and even gain followers from shares! And if you have over 10k followers, you can send people from your story straight to a link of your choice. They’ve also been a key way for businesses to promote via advertisements in the story as well. Let’s just say, stories will stay lit in 2019 so you should be finding ways to use them effectively for your brand.

5. In the moment content wins

Continue to post content that gives your audience a deeper look into whatever it is that you’re doing, whether successes or failures. It’s good to post BTS videos for your podcast, or walk them through your office while your team is working, or just sharing your normal day to day ups and downs (see below for what most of our days are like lol), because as we all know, every day isn’t pretty. Content that isn’t staged, helps give your audience a deeper dive into who you are and what you do. Showing them the not so perfect side of things can be just as beneficial as the final product.

6. Run social media ads OR ELSE

Let’s face it, whether you’re a small or large business, you need to be doing some form of social media marketing in order to reach new people! Now what budget you want to allocate is up to you, but be sure to consistently market yourselves on social media this year. Narrow down your demographic, develop your messaging, and hit the audience you’re looking to reach to help grow your business! If you need help coming up with a strategy, don’t hesitate to reach out to us ? Keep in mind, even companies like Nike, Pepsi, and Apple are still using all forms of marketing, even at the level of success they’ve reached!

7. Personal branding will continue to thrive

Personal branding will continue to be more of a thing in 2019. With so many brands telling stories, battling for position, and taking up space in the social world. Putting a face with your brand is a way to help you sort through the clutter. People support PEOPLE, and that will remain true this year and beyond. So find ways to tell your personal story in ways that relate back to your business!

8. Keep an eye on pop culture

Using pop culture trends as a way to relate to your audience in a clever way, is genius! Everyone loves a good gif or a good meme (The Bird Box memes had us dying laughing towards the end of 2018. See how we used it on our page here lol) They’re perfect ways to relate to your audience, and even spark some laughs. We’re sure there will be tons of those this year, so use them wisely in ways that work for your brand!

9. Being authentic still works

Let’s face it, just about everybody nowadays is some sort of guru at some sort of thing. That’s the wave these days! No matter what market you’re in, it”s more than likely saturated with tons of people that do/claim to do what you do. So find what works for YOU, stay true to who YOU are, tell YOUR authentic story, and everything will work out how it’s supposed to! Keep pushing, fiends.

That’s all for my TED TALK, thanks for coming.

If you’re in need of our help on a project for your brand, hit us up asap, we’d love to help!

How We Helped Layne’s Chicken Fingers Triple Their Social Media Following In a Few Months

How We Helped Layne’s Chicken Fingers Triple Their Social Media Following In a Few Months 900 900 Jesse Alex

Over the past few months we’ve had the pleasure of working with College Station staple, Layne’s Chicken Fingers. During this time, we’ve helped build some amazing brand awareness by providing services like social media management, reputation management, paid social, web development, strategic marketing, and more. So if you’ve seen more of Layne’s recently, that’s all us 😉 But no seriously, if you haven’t tried Layne’s Chicken Fingers, the first thing we recommend you do is to try their Soon To Be Famous™ Chicken Fingers! They have 3 newly opened locations in the DFW (Lewisville, Allen, and Frisco) and the food is great! When you have a great product like Layne’s Chicken, it makes our job much easier! In just our first few months of working on a wide variety of things for Layne’s, one amazing thing we’ve been able to do is rapidly grow their social media following! When we started, their Instagram following sat at 550 and is now over 3,000. Also in that short period of time, we’ve been able to increase their Facebook likes by over 500. “Holy Shit”, you say? We know right, so we decided to break down the ways we’ve been able to help build so much brand awareness, which has increased their overall sales growth as well. See below for our break down on things we’ve been able to do to make this happen!

Cohesive Look + Feel

One thing we noticed in the midst of taking over everything marketing and social media related for Layne’s is that their online presence lacked a cohesive look to it and we immediately knew our approach to things would help enhance that. So we started with a social media audit, then making sure we made their brand colors stand out on each platform, as well as making sure the appropriate logos were used on each one as well. After that, we wanted to make sure people knew what Layne’s was all about, their “Soon To Be Famous” Chicken Fingers!

Check out their Instagram

Food Photography

In order to help build on topic one, we needed to provide Layne’s with some brand new images to help promote their product! This meant new photos of all their menu items as well as inside and outside of the store, to give people a look at what Layne’s is all about. These photos were to help us tell their story in the most high quality way possible, we wouldn’t have it any other way! These photos would also be used on social media, their new website, and various other places, to help build an entire cohesive look.

Influencer Marketing

Since Layne’s was such a new brand in the DFW market, we wanted to come up with creative ways to authentically connect their brand with trusted people in the Dallas community. In order to do so, we created an entire list of Dallas Food Bloggers/Influencers and were able to get some of them in to try our food while taking photos to document their experience. As you may know in today’s world, one of the biggest things you can get is a cosign (shout out to our good friends at Cosign Mag) from someone people like! So we connected Layne’s Chicken with some really dope influencers in Dallas like: Jalisa Vaughn, Summer with Love, The Dallas Yum, Dallas Cowboys rookie Kyle Queiro, and more. With influencer marketing alone, we were able to introduce the Layne’s brand to an audience over 150k in total! We were also able to get some really nice photos to use for social media during this process as well, so it’s a win win!


Social Media Management

Before we jumped on board, Layne’s lacked consistency in the amount of times they posted on social media, along with an inconsistent approach. We took immediate control of this by posting 3-4 times per week across their main platforms, as well as taking advantage of things they didn’t see value in prior, like Instagram stories and Snapchat advertising. Our consistent and relentless approach let people know that Layne’s is here to stay and that they should get used to us! These efforts helped build great brand awareness and overall follower growth!

Reputation Management

While posting is one thing, actually interacting with your audience is another! Anyone who has been to Layne’s knows that their brand is sarcastic and funny. You know this from the clocks in their restaurant, store open and close hours, and more. So one thing we wanted to do is respond to all the comments we could, whether good or bad! Not everyone is going to have good things to say about your brand, but this isn’t something you should run from. We used this as an opportunity to educate the Layne’s naysayers, making them aware of our great food, and also having some fun while doing so!

Check out some of our crazy comments here

Paid Social

In the midst of all these other amazing things, we made sure to use our marketing budget to reach people in the area’s surrounding these three new locations! We did this by allocating a weekly budget to push paid social media marketing campaigns via Facebook and Instagram. With these paid campaigns we focused on targeting areas surrounding all DFW locations for Layne’s Chicken, to help build awareness. In just a few months, our paid social media marketing efforts have reached over 1 million impressions and engagement numbers that are through the roof!

Check out one of our post that had amazing engagement

Public Relations

We wanted to also build credibility for the Layne’s brand by getting them placement on credible sources. We sent out press releases on their behalf, making media companies aware of their new opening in Frisco, as well as getting their overall story out. These efforts helped us get placements on the likes of D Magazine, Cosign Magazine, and some other amazing food bloggers in the Dallas area!

Video Content

In collaboration with our good friends over at Cosign Mag/Cosign Media, we helped curate some dope video content to help show the Layne’s experience.

Community Engagement

Not only did we help build awareness via social media, but we took our efforts above and beyond as well! We were able to set up community events in which Layne’s Chicken was able to provide food and the Layne’s Experience. From high school football games, football practices, middle school events, and more. These efforts helped Layne’s actually get out and touch people in their communities, which still goes a long way in the social media age. During these community events Layne’s was able to provide food, pass out coupons, as well as push people to post about their experience on social, which helped grow their following as well!

Marketing Materials

While setting up these events listed above and hearing about the events Layne’s had done prior, we realized they had no marketing materials to help themselves stand out at events. We see every event and encounter with your brand as a way to tell your story. With that being said, we designed and printed various event marketing materials to help enhance the experience at these events. This included things like custom table covers, custom event coupons and materials to pass out to attendees, and more.


Building a your social media following and brand awareness is no easy task, it takes time. But with a little hard work, dedication, and the right team, it can definitely happen! If you struggle finding the right ways to promote your brand and grow your following on social media, don’t hesitate to reach out to us! We’d love to hear more about your brand and how we can help you achieve amazing success. Contact us!





5 Reasons To View Web Design As An Investment Rather Than Cost

5 Reasons To View Web Design As An Investment Rather Than Cost 900 900 Jesse Alex

Check out our guest blog by Jock Purtle, Founder of Digital Exits.

Web design can be costly. Big secret, I know. And for most business owners, whenever they see a big price tag, they tend to shy away. But thinking web design isn’t worth it, or that it’s something that can be faked, is just one of the many all-too-common misconceptions about web design. However, this misunderstanding usually comes because managers can’t see the gains to be made from investing in web design.

We live in a digital world. Websites are the new storefronts. They are how most people will first come into contact with your business and brand, and they will affect people’s purchasing decisions. It’s important to view web design not as a cost, but rather as an investment that can help reap significant returns for your company. Not convinced? Here are five reasons why you can expect to get back the money you put into developing a top-rated website.

First Impressions

Like anything in life, the first impression you make with people matters, a lot. Sure, there will be time for you to bounce back if you start on the wrong foot, but if you make a bad first impression with someone, then you’ll be facing an uphill battle to get back in their good graces.

If someone lands on your site and it’s hard to navigate, looks unprofessional, or worse, doesn’t work, then they will begin to form negative associations about your brand you’ll struggle to overcome. Future promotional content might not resonate as well, or you may have a hard time driving traffic to the site with your newsletter or social media. On the internet, you only have a few seconds to grab someone’s attention. Not investing in quality layout and design can cost you visitors, which in the end will cost you money. On the other hand, a sleek, professional and easy-to-use site will draw people in and get them clicking around your content.

Google Cares

This one should be reason enough for any business owner to pay attention to design. While Google doesn’t directly measure or rate your web design, several of the key metrics it uses to determine search engine ranking depend on your site’s design.

For example, Google uses time on page and bounce rate to help determine the quality of your content. And while you need to have good content to help improve performance in these areas, design helps a lot too. We’ve all clicked onto sites that look messy or unprofessional and immediately clicked off. Even if the content is great, it doesn’t matter. We’ve convinced ourselves it’s not credible and moved on, and Google will take notice when this happens.

Google also cares about how your site looks on mobile phones. Not optimizing your site for mobile platforms is SEO suicide, something a lot of companies learned the hard way a few years back when Google introduced this into their algorithms—a day known as Mobilegeddon. Mobile design can be costly, sure, but the return you get in the form of improved search engine performance is well worth the investment.

Design Affects Conversions

Good web design does more than just make your site look good and present your business in the best light possible. It can also have a dramatic effect on how people move around on your site, and this affects conversions.

Placement of calls to action (CTAs) and visual hierarchies are important for funneling people to the right spot. You want to make it easy for them to find out where and how they can spend money, and this is all design. Sure, your sales copy might be what causes them to finally pull the trigger, but without good design leading people to the right places on your site, this copy will be far less impactful and will cause your conversion content to underperform.


The internet has come a long way. Many of us can remember when things went so slowly that you could click on a page, get up and get a cup of coffee, and then come back just as the page finished loading. But many more of us do not have this memory, and the possibility of it makes us laugh. The takeaway: your site needs to be fast, or else. And it needs to work.

When someone lands on your page, they expect to be able to move around it easily and quickly. And if they run into “404 Not Found” pages, then forget about it. You’ve already lost them.
Delivering a good user experience comes from having a quality backend design. Hiring a professional to come in and make sure everything is working correctly and at full speed is absolutely essential. It helps improve the overall customer experience and makes sure people stick around on your site long enough to get to your conversion content and eventually make a purchase.


Last, but certainly not least, web design affects branding. Building a strong brand requires a comprehensive approach, but there is no one component that matters more or less than the other. You may have great messaging, but if your color schemes and layouts are off, then this messaging will be less impactful.

Good design can help to reinforce the brand messaging you’re trying to communicate. It can help people generate positive associations about your brand. Then, when they come into contact with your content, they will absorb it more readily, and it will have a greater impact on their purchasing decision.

Strong brands tend to make more money, and they also make companies more valuable, something of interest to those considering selling their business. Web design alone won’t execute your branding strategy, but it’s a critical component, and it’s an investment you should most certainly make.

Investment Today, Reward Tomorrow

Investing in quality web design simply makes good business sense. It’s important to note, though, that you won’t see results right away. It’ll take some time for Google to register your changes, and for you to see a noticeable change in user behavior. But it will happen. Invest wisely today, and you’ll experience great rewards tomorrow.

About the author: Jock is the founder of Digital Exits, an online brokerage service that specializes in the buying/selling and appraisal of online businesses. He is an expert in the valuation of small to medium internet business, and through this work, he has learned the various different things that make online companies successful. He likes to write about his experiences to serve as a resource for other business owners. Some of his work has been featured in publications such as CNBC, Forbes, Business Insider and Entrepreneur.

5 Ways To Brand Your Social Media Channels

5 Ways To Brand Your Social Media Channels 900 900 Jesse Alex

Whenever I run into someone I meet from social media, 9 times out of 10 the first thing they mention is how they love our Instagram page. We appreciate each and every person who happens to take note of our aesthetic. But what’s crazy is, it kinda happened on accident. If you could see how I posted on Brand Fiend when I first started the company, you’d be surprised. There was a lot going on and we didn’t have a clear direction of the content we wanted to post. & to be honest, I was never a fan of black and white images before it turned into “a thing” with Brand Fiend. But one day it kinda just happened, and I ran with it.  It was something about how our purple popped off the black and white that worked for me. From there I figured out what type of content we would post then BOOM… we had established a foundation for our social media channels. So for those wondering “how do I get my page to look like that” or “I want to create a consistent aesthetic on social media too”, below are 5 gems to help you do so.

1. Use visuals that are consistent in style & quality

It’s really not about how much you post per day, it’s all about quality! Take pride in posting photos that are clean and professional. That way your followers know that no matter what you post, it’ll be crisp. To make it even more special, find your own style, something that’s unique to your brand. Tying both of these things together will get you off to the right foot in establishing a cohesive social media presence.

PS: When you get that itch to post that blurry photo you happen to love so much, don’t do it, RECONSIDER *Andre 3k voice*

2. Stick with your brand color scheme by any means necessary

When we say “by any means necessary”, we mean it! Your brands color scheme should be reflected throughout every platform your brand is on. Whether it’s social media, your website, branding materials, and more. Also, be sure to use the EXACT color codes and don’t stray away from it. This will help create a foundation for your brand that your following with start to recognize over time.

PS: If your brand doesn’t have a set color scheme, hit us up immediately, it’s an emergency 🙂

3. If you use filters, make sure you use the same ones, every time.

We get it, there are some dope filters out there. Shout out to VSCO, which is the app we use for our “special” black and white photos. So for all our readers who love them, be sure to use consistent filters on all of your post. It helps create a feel that people will begin relating to your brand. It may seem a bit tedious but trust me, it’s more than worth it, and your page will look dope, too.

4. Be entertaining/and or motivational

Let’s face it, people are on social media to be entertained. Most people really don’t care about what product you’re selling, unfortunately 🙁 So, with that being said… find ways to connect with your audience through story telling. Make your audience laugh, be personable with them, motivate them, simply just be creative. Your audience should enjoy seeing your posts and without a sales pitch! So, make sure your posts are entertaining, inspirational, educational, or at the very least, useful.

5. Hire a professional (cough cough)

If you’re not the creative type or your images aren’t capturing enough of your audiences attention, don’t take it personal – there is a bit of an art to it. Consider hitting up a branding agency with experience in social media, design and/or photography (cough cough cough). That way your brand stays with fresh new photos and content to post, that stays aligned with your brand values and helps create a visual aesthetic your followers will love.

No really, if you want more tips, don’t hesitate to reach out to us. We’d love to hear about your brand and anything you have going on. Email contact@brandfiend.com or click here.