Marketing

Ways To Obtain New Clients For Your Startup Business

Ways To Obtain New Clients For Your Startup Business 900 900 Jesse Alex

When I started Brand Fiend back in 2015, one of my first concerns was “how will I get clients once this thing is launched.” So if you’ve got to the point of launching your business, I commend you, because it takes a lot of hard work! And if you have those same concerns I had when started Brand Fiend, you’re not alone. When we start a business, we’d all love for clients, sales, subscribers, and more to just fall in our lap right? That would be great! But unfortunately, it doesn’t always happen that way. So if you’re ready to start receiving clients for your business, or looking to obtain more, below are a few ways to effectively help you plant the right seeds in order to see your business grow as time goes on.

Social Media

Social media is probably one of the best ways to get the word out their about your brand. Think about all of the ideas, companies, people, etc that you’ve first heard about just because of Instagram, Facebook, Twitter, and more. The amount of people you can reach on social media is endless, so use it wisely! Create social media pages that effectively share what your business provides. And don’t just stop there, follow, engage, and use social media as a tool to reach more people that can turn into customers.

PS: If you need help effectively building your brand on social media, we got you 😉

Events

One thing I’ve found to be true is that it’s important to create a balance between social media and real life interactions. I know for some people that can be hard, being that we spend hours and hours on our phones everyday. But getting out to events where you can showcase your brand, always helps put a real life face with the company. So try searching for vendor events where you can set up and tell people what you’re all about! Of course, make sure the audience matches the crowd you’re looking to reach. Which also ties into my next topic 😉

PS: If you need help with branding materials for events (banners, table covers, brochures, etc, we can definitely help! So don’t hesitate to hit us up!

Know Your Audience

To obtain anything in this world, you must first know who/what you’re looking for. Identity the type of client who you’d like to purchase your service or buy your product, and once you do, find ways to put your brand in front of their eyes. Your audience may change over time, and that’s okay. Always reevaluate your brand and audience, to make sure they align with the service/product you’re offering, and where you are currently in business.

Networking

Whether you’re running errands or at a networking event, find ways to network with others and share more about your business. Because truth is, you never know who you might meet! I personally use this app called “Meet Up” to search for different networking events going on in my area, just so I can continue working on my elevator pitch and pass out business cards, as well as collect them! I’ve met some of Brand Fiend’s best clients at events I never would’ve thought about attending before I made a conscious effort to consistently network.

Ask for referrals

Once you’ve built up some sort of reputation where people know the quality of work you provide, ask for more business. Once you complete a project or sell a product, ask the customer if they know someone else who may benefit from the same services you provided them with. You also may know someone who knows a potential client/customer that you’d like to work with, so don’t hesitate to ask for them to connect you. As they always say “closed mouths don’t get fed.”

SHOOT YOUR SHOT IN 2019.

Continue to get better

When things kick off, that’s truly only the beginning and the work has just begun! When I launched Brand Fiend, I was working on the back-end to make my processes better, as well as get better at my craft every single day. I studied competitors, found ways to complete projects more efficiently, and more. The better you get at what you do, the more you’ll attract new business. So don’t stop at just starting a business, get better every day, and the right things will come your way.

Get out of your comfort zone

If you haven’t started a business before, this is all new to you. Find ways to get outside of your comfort zone to help grow your business. Your success could be on the other side of fear.

GO GET IT!

Outreach

If there are businesses you want to work with, make that call, send that email. Don’t hesitate to reach out to those you’d like to work with. You’ll hear a lot of no’s and get a lot of emails left not responded to, and that’s okay. Stay consistent with your outreach and you’ll reap the benefits eventually.

Advertise your business

When you first start, you may not have this HUGE marketing budget, and that’s okay. Start small, start where you are, and most importantly, just start. Allocate a small advertising budget when you first start your business, to help you reach new eyes. More than likely when you start your brand, our first followers/supporters are our friends and family. Use your advertising budget to help reach people outside of your circle. This will help create brand awareness which if done consistently, will turn into new clients for you. When doing this, keep our #3 point in mind and know your audience. That’ll determine where you will advertise, whether it’s Facebook, Instagram, print advertising, etc.

Need help narrowing down your demographic for your advertising campaigns? Tell us all about it.

Find ways to collaborate

If you’re just starting off, one key way to obtain new business is to collaborate with people/brands in which you can reach their audience. If you’re selling a product, maybe offer this product for free to someone/or a brand that aligns with the same audience you’re looking to reach. That way that person can share with their audience what your product is all about. Now you’ve reached an entire new crowd of people who may not have known about your product prior to the collaboration. But when collaborating, be smart! Make sure both parties have a complete understanding of what each brand is looking to accomplish when collaborating.

Obviously, these aren’t all the ways you can obtain new clients when starting a business. But they are a few that have helped us get to where we are now. We’re always learning and looking to grow as well, so if you have other ways you want to share, drop them in the comments. 

How To Set Your Social Media Ads Up For Success

How To Set Your Social Media Ads Up For Success 900 900 Jesse Alex

Pull out your phone, log into any social media app and I guarantee you’ll see some advertising. Why? Because all social media platforms will encourage any business, from Fortune 500 companies to a mom and pop candy store, to create ads. And they make it easy to do so too, but when you’re making an ad, there are plenty of ways to turn it into a flat out failure before you even hit submit.

All social media outlets are different & pretty much anyone can make an ad if they play around with it for long enough. But they’re also all similar in this regard: if you don’t have a plan for your ads, you might as well throw your money down the drain.

But don’t get it confused, we’re not saying having a plan is a sure way to creating a perfect social media marketing campaign every time – this stuff takes trial and error. However, there are ways to ensure that your ad isn’t a total disappointment. If you make sure that you avoid each of these common mistakes, you’ll have a head start towards successful ad campaigns. Here are some things to avoid when setting up your social media ads.

Bad targeting

What social networks can promise you when you make an ad is traffic (or impressions). Brands are buying eyeballs when they run social media ads. Facebook, Instagram, and the others can promise that they will serve the ad you made to someone. But to who is the biggest question of them all.

There are plenty of targeting options on the major social media ad platforms. But they won’t force you to use them. They’ll let you run an ad targeted to every man, woman, and child in America, if you want. Which is a common mistake beginners make when running these campaigns.

Impressions will be through the roof when you target a massive audience, but it’s not a measure of success. You can get a ton of impressions targeting swim suit ads to people on the North Pole, but how many of those people would click on your ad and make a purchase?

Do your research. Know your audience. Then run your ads.

Bad Imagery

Social media users prefer simple visual content because it’s easier to process by our brains. However when images embody too many elements, they become confusing. When this happens, our brains are not sure where to look at. This creates stress that makes users simply ignore the content and keep scrolling. The key to a good social media image is to generate a positive feeling in the users that are seeing them, while keeping things simple.

Only Making One Ad

Trial and error is a big part of social media marketing, hell it’s a big part of life. Each ad that you put out is an experiment. Sometimes an ad has all of the “right” components and it ends up being a disappointment. But that’s no reason to give up.

Making just one and hoping for the best sets you up for a very limited experience. Making multiple ads gives you a chance to experiment and learn which images and text your audience is connecting with. You can’t get that from just making one ad.

No Call-To-Action

Every ad should have a goal. Send someone to a page on your website, ask them to like your Facebook page, or make them watch your video that you spent so much time making.

Most of the time, a brand has a call-to-action in mind, but they haven’t explicitly stated it. And in on someones social media timeline, you’ve got a matter of seconds to get someone’s attention before they’re gone. Probably even less than that, really.

Nothing’s better than telling someone what you want them to do in the ad copy. If you build in a call-to-action with your words in addition to other options, you’ll be in good shape.

How We Can Help

We can help determine your audience, plan your messaging, and determine an ad budget. We focus on serving ads that resonate with your audience. Success may not come immediately, but the social media world is massive. If you have an audience in mind, social networks will help you find them. Need help putting together a Social Media Marketing plan or need assistance in running your advertisements? Feel free to contact us, we’d love to help!

The Benefits of Outsourcing Social Media Management

The Benefits of Outsourcing Social Media Management 900 900 Brand Fiend

When speaking of social media management, what all does that include?

Social media management includes creating content, scheduling posts, and the overall upkeep of various platforms. It includes the tracking and analyzing of interactions with customers and performance of various campaigns. With social media management you can get a more in depth idea of your audience through those specific social media platforms. This will help with creating more effective marketing campaigns. 

Now, you may be thinking “Hey, I use Facebook daily, managing my business accounts shouldn’t be too much different.”. Although the similarities are clear, there is much more that meets the eye. Managing social media can be a lot to handle for companies who don’t  have a specific team in place. Hiring a secondary company who is well equipped with covering social media management is very beneficial. It will give you a strong social media presence and help keep your business ahead of the competition.

So Much to Do, So Little Time

Managing social media is extremely time consuming. From creating content, to analyzing data, and just simply engaging with your audience, there is a lot of time that has to be dedicated here. There are many companies that aren’t aware of the magnitude of time that goes into managing their social media. This underestimation may cause them to become overwhelmed or simply neglectful. Outsourcing this task to a third party will give you the opportunity to focus on the tasks that cater to your employees strengths, and other important factors such as finances or customer service.

The Art of Penny Pinching

Hiring a single individual as a social media specialist or marketing manager can be an added expense that won’t amount to the alternative of having a team of people who can produce more. When you go with a secondary company, they can provide a team who will cater to specific entities within the social media marketing umbrella. You can get a web designer, graphic designer, social media specialist, brand specialist, and the list goes on. These individuals will possess specific skills that you may not be able to find in just one individual. 

Knowledge and Resources

Companies who specialize in social media management have the knowledge and resources necessary to optimize success and generate more business. They have already researched and are familiar with the trends, now they just need to tailor it to fit your brand. Don’t underestimate the creative process. Creating a mix of sales-based and fun, engaging content that offers value to your audience takes a special eye. Companies who specialize in social media management have systems already in place to utilize platforms simultaneously making for a more well-rounded and effective campaign.

Can you see how beneficial it would be to outsource your social media management? Here at Brand Fiend, we have a group of talented and passionate employees. Let us lend our expertise to you and your brand. Click here so we can talk about it!

 

Why Branding Comes Before Marketing

Why Branding Comes Before Marketing 2000 1000 Jesse Alex

It’s been two years since I started Brand Fiend and since then, I’ve learned a lot. One common thing I’ve noticed is that a lot of people mistake what we do for just “marketing”. Now while marketing is a small piece of what we do here at Brand Fiend, it only scratches the surface. I want people to understand that there’s a difference between branding and marketing and that your brand should always come first. The terms are increasingly used interchangeably, which only adds to the confusion. But that’s what we’re here for, to educate!

First things first! Your marketing may be your brand’s vehicle to carry your message, but without a brand foundation driving that vehicle, you can’t go anywhere. It’s like a car with no gas. Your brand is what touches hearts and builds trust within your potential customers. It’s what they think when they hear or see your name. From your logo to your website to your social media presence, brand culture, and more, these things play a major part in establishing what your brand is. The most successful brands, no matter what size, focus on both branding and marketing. The combination is powerful. But in order to successfully market, you must first develop your brand.

Branding builds trust and loyalty. Marketing helps inspire buyers.

It’s tempting to jump right into marketing. After all, your ultimate goal is to sale your product, we get it. But if your strategy is based only on selling your product and service, you are at a serious disadvantage. If you have not taken the time to develop your brand, you will be forced to compete on price. That is rarely a viable long-term strategy. It’s best to establish a culture people trust and figure out how to connect with your consumer. The sooner you can figure that out, the more effective your marketing strategies will be, and the sooner the cash flows.

Need help developing your brand identity? We’d love to take a look at what you’ve been doing thus far to see if there’s room for improvement. Got a project? Let’s chat!

Genuine Branding Matters

Genuine Branding Matters 2000 1000 Brand Fiend

If you do not care about your brand no one else will either.

Most people will tell you to “fake it til you make it.” Unfortunately this doesn’t always work out for the better when it comes to communicating your message.

For example, let us say that I am promoting my new kind of computer that is the best in its class. High performance, great speed, insane graphics and the price point cannot be matched by its competitors; and this is plastered all over their social media and website:

Gaming! Movies! Creation! Anything you can imagine! With the Mega Computer, anything is possible. With a Qual-Dragon 5576 Processor, 12 gb of Random Access Memory, a 3 TB solid cold titanium status drive, and a clean steel wash exterior, the Mega Computer is the #1 computing machine in the world, and as far as we know the universe! Pre-order now and you too can receive a free wired mouse perfect for pro gaming! On Sale Soon!  

Let’s say the company trying to sell this Mega Computer is called, DemoComputing. Now this tech company is scratching its head in confusion about why the product they just created, top of the line mind you, is not selling a single unit. Taking a look back they’re marketing is fine, they seem like they reach enough people to sell, they contacted the right individuals to stock on shelves, the team put in the work, but they are still coming up short. DemoComputing is a national brand (a fake one but just for example), there is no way they overlooked something. And they didn’t, fact of the matter is, DC checked the numbers and by all accounts are a successful company that should be doing well.

Flipping this over, in the office right next to them we have a mid-level business called IndeCom (again, fake names). IndeCom’s focus is all across their website:

Once a small garage tech company, making computers from scratch parts and selling them to neighbors, IndeCom grew into a profitable company by repairing, creating, and selling computers to local schools, businesses, and of course retailers (though that came later). Our main drive is to better communications in the classroom, the workforce, and even in homes. Soon to be partnering with St. Mason’s Hospital, IndeCom is working to bring quality computing to even the medical field, and right now with every purchase of a personal computer from selected retailers, we will donate proceeds to the local children’s center.

IndeCom went on to sign several deals with local and national businesses, and school districts across the country, in addition to making great retail profits.

This example may be a bit extreme, but one of these definitely stood out from the other. No not DemoComputing, IndeCom! When it came to moving sales and and attracting people, IndeCom has it down. Simply from making it clear for it’s audience to know what they are about and what they are trying to accomplish, they are able to market leagues above someone who is just listing out cool things about themselves. Now you don’t always need a heartfelt, drawn out sob story or history, but rather a genuine feeling. A message to get behind, with people who believe in what they are selling. Sure, DemoComputing believes their computer is the fastest, and will make the job of ten men and women fit into one single operating system, but it is just specs. Nothing about where the idea came from, the inspiration behind such a revolutionary machine, and why they chose to make this beautiful work of art. The story behind it was lost, and so their approach to their customers and clients come off just as robotic as the computers they were trying to sell. It came across fake. And no one likes fake.

It is okay to believe in the product you are selling.

I don’t want to come across like you solely have to believe in your brand. You can have it both ways, honestly. You can have it to where you believe in the people, and you believe in the company making your product AND believe that your product is the greatest But if you do not show why people should invest in YOU, your business, your brand; people will not turn heads. Give em’ a reason to love and they will love you. Or in better words, “If you build it, they will come.”

Take a moment and look at your branding


Ask yourself these questions when looking at your brand or business image:

  • Does my brand serve a purpose?
  • Can I make that purpose easily available to my audience?
  • How can I tell my story?
  • How can I continue to expand and grow my brand, while still sticking to the core values?
  • In what ways can I show my own employees what we are about, so that they too can pass that on in their work?

Implementing these strategies and answers to these questions can sometimes be hard too but there are others out there that can help you get those values, and stories across, like Brand Fiend for example. And from there the rest is easy.

It goes back into the word of mouth marketing as well (https://brandfiend.com/what-is-marketing/). If people see you are a great business and your brand is genuine, they will stand with you, and 10 of their people will stand with you, and 10 of their people, and so on and so on. Tell your story, build your brand.

-Mason Hylden

Marketing Specialist