WEB DESIGN

Five Common Website Misconceptions That Can Hurt Your Brand

Five Common Website Misconceptions That Can Hurt Your Brand 900 900 BrandFiend

I honestly get a kick out of telling people what I do for a living. Once they know that I’m a website and mobile app designer they often assume that my only purpose is to make things look beautiful. Don’t get me wrong, I can do that too. But that is only the tip of the iceberg. They don’t see everything that goes into the process of design and why I make the decisions I do.

I remember the first time I told someone how long a particular website took me to make, and then seeing their eyes grow to the size of grapefruits. Yes, those minimalist designs really took me that long to produce. What they failed to realize was, for every decision I made in that design, brought that business closer to achieving its goals.

Today I want to address some other misconceptions people have about websites. Here are my top five:

1. Business will come your way once you have a website

I’m embarrassed to admit that I once believed that this was all you needed to have a successful business. I published my website for everyone to see, then kicked my feet up and waited for business to come rushing in. I pictured waking up in the morning and visiting an inbox that was flooded with client email about their business websites. Instead, my inbox was flooded with cobwebs.

Why? There is so much more to a website than just designing it and publishing it on the internet. It’s possible to have a beautiful website that converts no one. Its also possible to have a visually displeasing website that still converts. Your website isn’t a one-and-done task you can now check off your to-do list.

You wouldn’t expect a new business owner to purchase some land, build a store front, and instantly get sustainable business simply because he opened a store location. That is where the real work begins in trying to create a business that actually works. Why would you treat your website any differently?

2. Results are not instant

Simply put, your website is a living organism and should be treated as such. Gone are the days when you can put a website up and expect Google to do the marketing and advertising for you. Without marketing your business or finding a way to draw people to your site, regardless of how great the strategy behind your website is, you run the risk of not getting any potential customers to your site at all. If you stop feeding your website with fresh content, your site will become obsolete. I learned this lesson the hard way.

Most importantly, you cant expect instant results. Anything worth having takes time right? The more time you put into maintaining your website, the better your chances are of attracting traffic.

3. My site just needs to look good

Beauty is not all we want (although it’s what we do). We actually want your site to address a business problem and serve as a launch pad for your business. Maybe you want more subscribers, more people to sign up for your courses, download promotional material, etc…. Beauty alone wont get you there. I’ve seen many sites that look great, but other than that, there really is no other reason for someone to stay around.

I cant give just anybody on the street a whistle and expect them to go out and coach a sports team. They would fail miserably. That’s because there is so much more behind the scenes that needs to be understood in order for them to be a great coach. Your website is no different.

The best way to decide if you need a professional’s help or is to assess what your business needs to grow. If the purpose of your website isn’t for creating business, then you probably wont. But if you’re website needs to highlight your unique skill set while establishing your brand and expertise against your competition, then you may want to seek help from a professional.

4. My competitor has a successful website, lets just create something like theirs

I had a discussion with someone who wanted their site to look and sound like a competitor of theirs. Their reasoning made perfect sense; “Well, if it works for him than it will work for me right?”. However, its not how things work. I guarantee that the success your competitor is receiving from their site isn’t because they copied someone else.

Instead, their designer highlighted the company’s unique value proposition which made them stand out from their competition. This certainly wont happen for you if you copy someone else who has an established online presence. I wouldn’t expect you to come out with the exact same product as your competitor and tell people that yours is better. You have to be authentic, be who you are and no one else. Why would someone want to do business with you and not the other person?

People love doing business with people. Your personality can be your greatest asset.

5. Web design is easy

You know, until recently, I thought golf was a pretty easy sport. “You mean all I have to do is grab this club and hit this ball in that direction, and that’s it? Sounds too easy.” I will admit that I have more respect for those guys after trying to do my own golfing out on the green. What once seemed like an easy task simply wasn’t.

Web design is the same way. Often times, people only see the outcome and believe that it can easily be replicated. The amount of time spent to plan, achieve and solve specific business problems is the other 90% you don’t see. Every detail within a site is strategic and used to help that company reach its end goal. It takes a lot of time and thought to craft a website for a specific business that they can then use to market to their audience.

Conclusion

For more helpful tips and actionable advice on growing your business through a website or mobile application, feel free to contact us with any questions. We’d love to hear from you.

Joshua Matthews,

Web Designer

Why Web Designers Matter

Why Web Designers Matter 1200 1200 Bree Johnson

Benefits of investing in a Web Designer

Starting a new business is such a stressful time as an entrepreneur. There’s this overwhelming list of things that you need to accomplish to make sure that the presence of your new company is received in the best light. One major step that many entrepreneurs skip during the initial process of organizing their company is hiring a skilled web designer to create their online home. Websites are the window to your brand and in many cases it’s your brand’s first impression. Therefore, it is important that you start off on the right foot and really invest in your site to create an appealing, unique web presence.

With the influx of website builders like SquareSpace, WordPress, and WIX it is easy to assume that building a website is as easy as making an account, answering a couple questions, and filling in some boxes. While you definitely could go that route, it’s important to note that this isn’t as easy as the commercials make it seem and it may not be the best decision for you or your company. With no graphic or web design background, taking on a website DIY project may be daunting. Web Designers are specifically trained to create a user friendly experience for your customers. Not only are they aware of what should be included on your site, but they also know how to make sure that your brand stands out! Web designers offer many services that will not only elevate your brand, but will make your life as an entrepreneur simpler and easier.

It doesn’t stop at just the design

There are a number of behind the scenes functions that go into developing and maintaining a website. Having a web designer on hand gives you access to services that you might not even know you need. For instance if you sign up for a hosting package through Brand Fiend, we will secure your domain, set up your Premium Hosting Account, and set up your business emails, for starters. 

As your business grows, the amount of content that you maintain on your site will grow! It can be such a hassle to have to worry about updating pictures, adding team members, changing product descriptions, etc., but did you know your web designer can do this for you? We won’t just leave you after we’ve designed your site, we make sure to keep your website running smoothly and efficiently with our Website Maintenance Plans, so you can focus on building and running your company.

But it doesn’t stop there, you can also benefit from having someone curate personalized blog content for you, keep your plugins updated, update your website regularly with fresh content, and even optimize the SEO on your site so search engines have the best chance of finding you!

Focus on your business, while we focus on the brand

Now I know what you’re thinking, “I’m a new business owner, why do I need these services”. The answer is simple: these services will help to increase your reach, provide a better web experience for your customers, and present a more consistent and professional brand image for your company. We do all of the work for your website so that you can focus on growing, while knowing that your company is in trusted and capable hands. When you hire Brand Fiend, it is more than just paying us to create your website, we develop, build, maintain, and curate individualized content for the window to your business!